Starting a Business in 7 simple steps. Alex Ritchie

Чтение книги онлайн.

СКАЧАТЬ you with the evidence you need on which to base your forecasts.

       help you to decide which opportunities to pursue, along with the strengths and weaknesses of your business or products.

       enable you to identify any competitive advantage you have.

      The situational analysis enables you to evaluate the position of your business, idea or products. There are various tools that can be used but the following are the four key tools.

       PEST analysis

      PEST is an acronym for political, economic, social and technological factors. A PEST analysis generally looks at external factors and can help you to understand changes or developments in the market and the position of your business in it by looking at the ‘bigger picture’. It’ll help you to identify external opportunities or threats and take proactive action. We look at each factor in turn here.

       Political factors

      Political factors relate to Government and include anything related to the law or legislation, for example, employment law and health and safety. Each country has its own set of legislation. Information on UK legislative acts can be found at: www.legislation.gov.uk. How might these affect your business?

       Economic factors

      Economic factors relate to things like interest rates or changes in inflation. How might the way the economy is performing affect your business?

       Social factors

      Social factors relate to consumer spending habits and trends. These are, of course, linked to economic factors as you’re likely to find that people’s spending habits go down in a recession and up in a boom. How might they affect your business?

      Конец ознакомительного фрагмента.

      Текст предоставлен ООО «ЛитРес».

      Прочитайте эту книгу целиком, купив полную легальную версию на ЛитРес.

      Безопасно оплатить книгу можно банковской картой Visa, MasterCard, Maestro, со счета мобильного телефона, с платежного терминала, в салоне МТС или Связной, через PayPal, WebMoney, Яндекс.Деньги, QIWI Кошелек, бонусными картами или другим удобным Вам способом.

/9j/4AAQSkZJRgABAgEAYABgAAD/4RdVRXhpZgAATU0AKgAAAAgABwESAAMAAAABAAEAAAEaAAUA AAABAAAAYgEbAAUAAAABAAAAagEoAAMAAAABAAIAAAExAAIAAAAbAAAAcgEyAAIAAAAUAAAAjYdp AAQAAAABAAAApAAAANAAAABgAAAAAQAAAGAAAAABQWRvYmUgUGhvdG9zaG9wIENTIFdpbmRvd3MA MjAxNDowMzowMSAwOTo0NToxNwAAAAAAA6ABAAMAAAABAAEAAKACAAQAAAABAAACDaADAAQAAAAB AAADGwAAAAAAAAAGAQMAAwAAAAEABgAAARoABQAAAAEAAAEeARsABQAAAAEAAAEmASgAAwAAAAEA AgAAAgEABAAAAAEAAAEuAgIABAAAAAEAABYfAAAAAAAAAEgAAAABAAAASAAAAAH/2P/gABBKRklG AAECAQBIAEgAAP/tAAxBZG9iZV9DTQAB/+4ADkFkb2JlAGSAAAAAAf/bAIQADAgICAkIDAkJDBEL CgsRFQ8MDA8VGBMTFRMTGBEMDAwMDAwRDAwMDAwMDAwMDAwMDAwMDAwMDA

СКАЧАТЬ