Starting a Business in 7 simple steps. Alex Ritchie

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       Step 1

       KNOW YOUR BUSINESS

      ‘The secret of getting ahead is getting started.’ — Mark Twain (1835–1910), American author

       Five ways to succeed

       Five ways to fail

       What kind of business will you run?

      So, you know that you want to run your own business. You have a few ideas in mind that get you excited but how do you decide where to start?

       Your passion, skills and experience

      Take a good look at yourself. Is there something you’re particularly passionate about? Have you always wondered whether you could turn your passion into a business? You may have a talent or skill which would enable you to start a business in a certain field, such as hairdressing or baking. Or you might be a professional, such as a lawyer, dentist or physiotherapist, and have realized that, rather than working for someone else, you now have the skills and experience to set up your own practice. Alternatively, you have identified a problem in your community that you think you might just have a solution for, or maybe you’ve come up with an idea that would make your life or the lives of others much easier. These could be a great starting point for deciding what your business will be. Dame Anita Roddick started up her business, The Body Shop®, after realizing a passion for producing and retailing beauty products that prohibited the use of ingredients tested on animals. Maurice and Charles Saatchi founded the advertising agency Saatchi and Saatchi after gaining years of experience and skills, along with influential contacts in the world of advertising.

       Got a few ideas – now what?

      If you have one or more ideas that you think you’d like to try, draw up a list of pros and cons. Think about all aspects of the business, such as the number of hours per day you’ll need to work and the cost of any necessary equipment. Running a café will require a different amount of time to setting up as a consultant. Estimate how much money you’re likely to make and what your running costs are likely to be.

      List everything you can think of; you may find that some items appear as both a pro and a con. Once you have your list, go through each point, particularly the cons, and think about the implications. Are they small hurdles or big issues? Do you have any solutions?

       Idea 1: Artisan bakery

       Pros:

       Cons:

       The unique selling point (USP)

      What СКАЧАТЬ