Getting to Yes with Yourself: And Other Worthy Opponents. William Ury

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      The reason why we negotiate is, of course, not just to reach agreement but to get what we want. Gradually, over the decades of mediating in a variety of difficult conflicts, from family feuds and boardroom battles to labor strikes and civil wars, I have come to the conclusion that the greatest obstacle to getting what we really want in life is not the other party, as difficult as he or she can be. The biggest obstacle is actually ourselves. We get in our own way. As President Theodore Roosevelt once colorfully observed, “If you could kick the person in the pants responsible for most of your trouble, you wouldn’t sit for a month.”

      We sabotage ourselves by reacting in ways that do not serve our true interests. In a business dispute, one partner calls the other a liar in the press, shaming the other, who launches a lawsuit that is highly costly for both. In a sensitive divorce conversation, the husband loses his temper, lashes out at his wife, and storms out, undermining his own expressed interest in resolving the issue amicably for the sake of the family.

      Underlying our poor reactions in moments of conflict is an adversarial “win-lose” mindset, the assumption that either we can get what we want or they can—but not both. Whether it is business titans struggling for control over a commercial empire or children fighting over a toy or ethnic groups quarreling over territory, the unspoken premise is that the only way one side can win is if the other loses. Even if we want to cooperate, we are afraid that the other person will take advantage of us. What sustains this “win-lose” mindset is a sense of scarcity, the fear that there is just not enough to go around, so we need to look out for ourselves even at the expense of others. All too often, the result of such “win-lose” thinking is that all sides lose.

      But the biggest obstacle to our success can also become our biggest opportunity. If we can learn to influence ourselves first before we seek to influence others, we will be better able to satisfy our needs as well as to satisfy the needs of others. Instead of being our own worst opponents, we can become our own best allies. The process of turning ourselves from opponents into allies is what I call getting to yes with yourself.

      Six Challenging Steps

      I have spent many years studying the process of getting to yes with yourself, drawing deeply on my personal and professional experiences as well as observing the experiences of others. I have tried to understand what blocks us from getting what we really want and what can help us satisfy our needs and get to yes with others. I have codified what I have learned into a method with six steps, each of which addresses a specific internal challenge.

      The six steps may at times seem like common sense. But in my three and a half decades of working as a mediator, I’ve learned that they are uncommon sense—common sense that is uncommonly applied. You might be familiar with some or all of these steps individually, but my hope is to bring them together into an integrated method that will help you keep them in mind and apply them in a consistent and effective way.

      In brief, the six steps are as follows:

      1. Put Yourself in Your Shoes. The first step is to understand your worthiest opponent, yourself. It is all too common to fall into the trap of continually judging yourself. The challenge instead is to do the opposite and listen empathetically for underlying needs, just as you would with a valued partner or client.

      2. Develop Your Inner BATNA. Almost all of us find it difficult not to blame others with whom we come into conflict. The challenge is to do the opposite and to take responsibility for your life and relationships. More specifically, it is to develop your inner BATNA (Best Alternative To a Negotiated Agreement), to make a commitment to yourself to take care of your needs independently of what the other does or does not do.

      3. Reframe Your Picture. A natural fear of scarcity exists in almost everyone. The challenge is to change how you see your life, creating your own independent and sufficient source of contentment. It is to see life as being on your side even when it seems unfriendly.

      4. Stay in the Zone. It is so easy in the midst of conflict to get lost in resentment about the past or in anxieties about the future. The challenge is to do the opposite and stay in the present moment, the only place where you have the power to experience true satisfaction as well as to change the situation for the better.

      5. Respect Them Even If. It is tempting to meet rejection with rejection, personal attack with personal attack, exclusion with exclusion. The challenge is to surprise others with respect and inclusion even if they are difficult.

      6. Give and Receive. It is all too easy, especially when resources seem scarce, to fall into the win-lose trap and to focus on meeting only your needs. The final challenge is to change the game to a win-win-win approach by giving first instead of taking.

      I have come to understand the process of getting to yes with yourself as a circular journey to an “inner yes,” as the diagram depicts. This inner yes is an unconditionally constructive attitude of acceptance and respect—first toward yourself, then toward life, and finally toward others. You say yes to self by putting yourself in your shoes and developing your inner BATNA. You say yes to life by reframing your picture and staying in the zone. You say yes to others by respecting them and by giving and receiving. Each yes makes the next easier. Together these three yeses form a single inner yes that makes it considerably easier to reach agreement with others, particularly in challenging situations.

      To help illustrate the inner yes method, I will draw on my own experiences as well as those of others. As a mediator and negotiation adviser in some of the toughest conflicts on the planet, I have had to train myself over the years to hold steady under pressure while being attacked by presidents and guerrilla commanders, to observe myself and suspend my reactions, and to respect people who are difficult to respect.

      As I have found, the very same negotiating principles that are used for getting to yes outside can be used for getting to yes inside. What works in resolving external conflict can work in dealing with internal conflict. If you have read my earlier books, you will find much of my vocabulary familiar but applied in an entirely different way, looking inward rather than outward. If you are not already familiar with my work, don’t worry. I will explain enough so that this book stands on its own.

      While getting to yes with yourself may sometimes seem simple, it is often far from easy. In fact, based on my personal and professional experience, I would say that the process of getting to an inner yes is some of the hardest work we ever have to do. We human beings, after all, are reaction machines. It is only natural to judge ourselves, to blame others, to fear scarcity, and to reject when rejected. As straightforward as listening to yourself, taking responsibility for your needs, or respecting others may appear, doing these things eludes us more than we would perhaps like to admit—and never more so than when we are in a conflict. I have tried to distill the process of getting to yes with yourself into its simplest form so that it will be easier to apply when the work gets tough and especially when emotions are running high.

      Whatever difficulties may arise, however, the truth is that we are more than capable of overcoming them. The very best instrument we have for getting what we really want in life is in our hands. Through learning and practice, through examining our existing attitudes and testing out new ones, we can achieve results in personal satisfaction and negotiation success that are worth far more than the investment in time and effort. As I have personally experienced, getting to yes with yourself is not just the most challenging, but the most rewarding negotiation of all.

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