Машина, платформа, толпа. Наше цифровое будущее. Эрик Бриньолфсон
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      Alibaba Group, “Consumer Engagement Driving Growth for Mobile Taobao (Alizila News),” June 28, 2016, http://www.alibabagroup.com/en/ir/article?news=p160628.

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      Cheang Ming, “Singles’ Day: Alibaba Smashes Records at World’s Largest Online Shopping Event,” CNBC, November 11, 2016, http://www.cnbc.com/2016/11/11/singles-day-news-alibaba-poised-to-smash-records-at-worlds-largest-online-shopping-event.html.

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      У американцев «черная пятница» (следующий день после Дня благодарения) самый насыщенный день покупок в году. «Киберпонедельник», когда многие онлайн-продавцы предлагают праздничные скидки, наступает тремя днями позже.

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      US Securities and Exchange Commission, “Form 10-Q: Facebook, Inc.,” April 23, 2015, http://d1lge852tjjqow.cloudfront.net/CIK-0001326801/a1186095-bc85-4bf7-849f-baa62dfa13ef.pdf.

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      James B. Stewart, “Facebook Has 50 Minutes of Your Time Each Day. It Wants More,” New York Times, May 5, 2016, http://www.nytimes.com/2016/05/06/business/facebook-bends-the-rules-of-audience-engagement-to-its-advantage.html.

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      Facebook, “Facebook Q2 2016 Results,” по состоянию на 13 января 2017 года, https://s21.q4cdn.com/399680738/files/doc_presentations/FB-Q216-Earnings-Slides.pdf.

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      Джон Уэйнмейкер (1838-1922) – американский бизнесмен и политический деятель, пионер маркетинга, создатель первого универмага. Прим. перев.

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      John Wanamaker, “Quotation Details: Quotation #1992,” Quotations Page, по состоянию на 13 января 2017 года, http://www.quotationspage.com/quote/1992.html.

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      Goodwin, “Battle Is for the Customer Interface.”

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      Tom Slee, “Airbnb Is Facing an Existential Expansion Problem,” Harvard Business Review, July 11, 2016, https://hbr.org/2016/07/airbnb-is-facing-an-existential-expansion-problem.

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      Alex, “Announcing UberPool,” Uber Newsroom (blog), August 5, 2014, https://newsroom.uber.com/announcing-uberpool.

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      Mikaela, “New $5 Commuter Flat Rates with uberPOOL,” Uber Newsroom (blog), May 8, 2016, https://newsroom.uber.com/us-new-york/new-5-commuter-flat-rates-with-uberpool.

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      Alison Griswold, “Commuting with Uber in New York Is Cheaper than Taking the Subway This Summer,” Quartz, last modified July 11, 2016, http://qz.com/728871/commuting-with-uber-in-new-york-is-cheaper-than-taking-the-subway-this-summer.

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      Matthew Ingram, “Facebook Has Taken Over from Google as a Traffic Source for News,” Fortune, August 18, 2015, http://fortune.com/2015/08/18/facebook-google.

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      Adario Strange, “Everything You Need to Know about Facebook’s 10-Year Plan,” Mashable, April 12, 2016, http://mashable.com/2016/04/12/facebook-10-year-plan/#pcbrzJRndSqS.

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      Goodwin, “Battle Is for the Customer Interface.”

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      Quasimodos.com, “The First 120 Years of the Dow Jones: An Historical Timeline of the DJIA Components. 1884–2003,” по состоянию на 19 января 2017 года. http://www.quasimodos.com/info/dowhistory.html.

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      Christine Moorman, “Marketing in a Technology Company: GE’s Organizational Platform for Innovation,” Forbes, January 29, 2013, http://www.forbes.com/sites/christinemoorman/2013/01/29/marketing-in-a-technology-company-ges-organizational-platform-for-innovation/#57f9333762c9.

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      US Securities and Exchange Commission, “Form 10-K: General Electric Company,” February 26, 2016, https://www.ge.com/sites/default/files/GE_2015_Form_10K.pdf.

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      Bradley СКАЧАТЬ