Explosive PR. Full Practice Guide in Capture of the World with Invention of the News, Ideas, and Senses. Igor Szucs

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СКАЧАТЬ agent (or the shooting group) fixed the route. A variant – online-broadcast during the route, the video is spread on “YouTube”. It is a new trend, you know, called normcore-marketing or slow-marketing. It is like usual, slow. But it is effective and fashionable.

      Idea 2. The company makes all the drivers of the trucks wear the costumes with a tie. Somebody is against it and writes all mass media a letter. And everyone knows about it. To sum up, you have publications and cool status photos with a driver in a costume, which makes you special in comparison with the others.

      Idea 1. You hang on the trucks the pictures of the Russian classics in your initiative. It is promotion through the protest and, so to say, broken author rights.

      9) Тоp-5 PR-ideas for attracting attention to the charity fund dealing with the problems of HIV (AIDS)

      Idea 5. We make “fake” -news: to the city, where the fund works, special glasses were brought; with them you can see a HIV-infected person. At once, the public perform against: how can it be? We cannot do so! And a group of people performs for, everything must be openly, clear, they will respect and know that communication with HIV-carrier is not dangerous and etc. You need only protect yourselves and so on. And the main thing is that with glasses you can see the scale of the problem.

      You can shoot a media-virus to the news. Analogies are: Google Glass, 3D-glasses.

      Idea 4. You have to gather a stadium of people and say direct: we have such a number of HIV-infected. We know what to do. The signature is any fund’s. If the stadium will not be gathered, we can make it during the match RFPL.

      Idea 3. On the eights of March, you make a deal with the гаишниками in order they distribute the condoms. If you will not succeed to make a deal with them, you have to wear a suit of a traffic policeman yourself and shoot how you distribute the condoms to the auto-ladies. And you give the news about it, and then, say that your new PR specialist created it. And you start the voting: fail him or not.

      Idea 2. We make a rumor that one important man is HIV-infected and discuss the consequences. And then, you open that it is not a President, it is a president of one independent association (think up). And then, we have public discussion: do we have to provoke, to say who is ill among the famous people and who is not – is it justified? We can make so: the HIV-theme is justified, it is a question of national security.

      Idea 1. We make myths about HIV in the form of the comics “Manga” and distribute it at the refueling. As a variant, we can make Luntik, Fixic, Masha and the Bear, the Wolf from “Well, wait a little!”, Tom and Jarry, Chip and Dale the characters of the comics. The attention will be attracted with the account of author’s rights’ breach and it is justified. Let you pay a low fine.

      10) Тоp-5 PR-ideas for attracting attention to the service of the elite “hunting” and HR

      Idea 5. Everyone, who used the services of the external “hunting”, will get a subscription (with the right to re-sell) of the services of the woman-cat for a year. Who does not know, the woman-cat, she is also a woman-hot-water-bottle, lives in the address she-is-generator.ru.

      Idea 4. You announce that you can “hunt” any (alive) ex-president of the USA and not only. And you publish a list of presidents-candidates, who, in your point of view, will suit and for which company in the ideal.

      Idea 3. We lodge a complaint in the court with Alena Vladimirskay, the main “hunter” of the Russian Internet. The reason has to be created. :) For example, too openness and backstage stories, damping, “Internet-alteration” of the market, “anti-slavery”; we want to be slaves and here you are! In general, we have an hour to create with the acquainted lawyers.

      Idea 2. We make a book (“fake”) and make PR for the cover. The title is the following: “Who does not take his place”. There you give your expert opinion, who from tops of Russian economics and where has to work. So Gref has to work a stand up, Michael Prokhorov – a basketball trainer, Tinkov – in the circus or “House-2” etc. I think you will go on this theme in the comments.

      Idea number one in our hit-parade. We organize unsticking of the advertisements in the White House, State Duma, Administration of the President and “Gazprom”: the following man is in need… We publish the confirmation photos in social websites and a burst of indignation in the mass media: “What does it happen? What does the service of security do?”. And everyone can see a site of your office on the advertisement.

      11) Тоp-5 PR-ideas for PR of the shop of the beds in the territory of the other state

      Idea 5. We start flash mob “Break/burn/piss on your old bed”. Who can make it creative, he will get a prize and a discount. And then you announce a ban of the competition, when somebody begins to do it. And if nobody starts – do it yourselves! Rock-and-roll!

      Idea 4. We announce a competition of photos with the adults in a childish bed. We announce also a prohibition, when somebody imitates sex and lays out in “Instagram”. And if nobody invents self-PR in your action – it means that you will have sex once more. You have not sex to many! Is it true?

      Idea 3. The competition in beds’ jumping and pillows’ struggle between the adults. The judges are children.

      Idea 2. You give all the adults free vodka in order to celebrate a purchase. We organize indignation of the public with hashtag #therearechildren. Personally, I will join! I am for HLS.

      Idea 1. We put the presidents’ beds for sale. As if. This is the exact copy of Putin’s bed, for example. You give all your beds of the assortment the names of the leaders of the countries and sell them with mark-up and the second bed as a present.

      12) Тоp-5 PR-ideas for making squash in Russia popular

      Idea 5. We shoot and distribute home-porno with the balls. On the background there is a racket, an emblem of the club and federation.

      Idea 4. The unusual places for a game: we play squash next to the Kremlin wall, in a big Shopping Centre, in a status restaurant.

      Idea 3. A beautiful well-built girl has broken the rules of an amateur tournament – she has cried so loud and so passionate as in big tennis. Who does not know, in squash it is forbidden to cry, it is considered to be breach. And what do we need to do with the rules? To break!

      Idea 2. We make a rumor: a new husband of Buzova – a squash player. And if someone is a squash player, we have a question at once: who is it? And it attracts more people in sport. You do not believe but once attraction happened when in Moscow the President of the squash association was robbed for a big sum. Everybody started to get to know: “Well, squash? What is it? How do they earn there?” And they rushed to the courts.

      Idea 1. We distribute a rumor that the State Duma, the White House will be equipped with squash. We conduct a formed poll of the deputies, the stars, and the sportsmen on the theme: “What is your attitude towards …”. The formed poll is formed because the results will not be known, but say about the new influence. Here is a variation of this idea: the politicians and the civil servants are subscribed to play squash in the capacity of antidepressant.

      13) Тоp-5 PR-ideas for attracting attention to the intensity of the automation of the sales in business on the base of “Bitrix”

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