Explosive PR. Full Practice Guide in Capture of the World with Invention of the News, Ideas, and Senses. Igor Szucs
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Автор: Igor Szucs
Издательство: Издательские решения
Жанр: Компьютеры: прочее
isbn: 9785449012555
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Adriano Celentano has died for 7 times in order to raise the sale of his disks. When the performer Robin Williams died, the sale of the singer Robbie Williams raised.
We have known by some people striking fact: in some restaurants, the tables were ordered for two following months after the murders happened there. And it made the cash-desk full, “the last café where the killed had a snack”. I say about Boris Nemtsov and “Bosco café”. The sale raised even in the places, which were on the same street where the murder of Grandad Hasan happened.
When I say these examples in the master classes, then the listeners have a silent question: “Well, do we have to die then in order to promote our business?”
Of course, you don’t! At least, physically. And what for? It is not logically. The death can and must be imitated. As in direct, so as in indirect meaning.
That’s why I named my book “How to make a loud PR action and not to die?”. You will grow thin; of course, you will drop a couple of kilos. And you have not to die, the homeland need you to be healthy and rich!
So, from this part of the book you will know:
— How to create the ideas.
— How to spread information.
— How to mention a brand in the order it will not be cut. It also concerns new counters, about which I have not said anywhere before.
Only PR does not make you full
– You come in time.
– Is it something serious, doctor?
– In a couple of days, you will recover yourselves.
Sometimes when you are interested only in PR technologies, ruling so to say over the world, you begin to forget simple things. Those are many businesses do not need PR entirely. You can succeed excellently without getting to the mass media. We have even the expression: “money likes quietness”. And we have an anecdote: the book “How to become rich and famous” is sold for 100 rubles, “How to become rich and unknown” for 1 million rubles. However, we have spheres where we cannot be without publicity. Those companies on IPO are called public not in vain.
But I would like to say about the following. If you have no idea why you need some presence in the mass media, do not start getting in touch with a PR specialist. It is useless. You have to be ready for PR yourselves. Otherwise, you will not be assured finally, only in case you will make up your mind to try something simple.
So, we have some businesses that have been promoted without PR: web firms, online games, video bloggers – all their basis and first money were got without mass media’s taking part. That’s why if you think that you “will be on TV all the time” in order to be like Alla Pugacheva, you make a mistake.
In short. I cannot get to the main point. Before trying PR and explosive PR in particular, work carefully through all the canals of the promotion: direct, SEO and the context advertising, distribution, social networks and so on. And when all these will be for you ineffective, the conversion will fall and you will feel something else (suddenly you will be pressed by somebody) or you will lose your interest towards your business, turn on the PR machine then!
If you do not need PR, it is very easy to define: if you do not have a site, you need any PR in 99 from 100 cases.
If you do not need explosive PR, I will send you to the familiar classic PR specialists.
When do the really explosive PR start?
In order to try the real power of PR, you can just send the press-release at a funny occasion. If it goes, you will get 10—20 publications, if it does not go, you will get 2—5. But at least in your region you will be written about. It will be free, remark it. The journalists need not be paid, you need to pay only the PR specialists.
In any case everything will be O.K., you will save your money where you could pay a lot. And what it is a funny occasion I will tell you later.
But the really explosive PR starts when you get to the top of news of the local “Yandex”. In the region, it is easier to do than in Moscow. Our stock was written about by the top of “Yandex” in 1—3 hours after starting. For this purpose, 5—10 portals (at weekends 2—3) have to publish your release. In Moscow, you need from 50 mass media.
If you get to the top of “Yandex” news, be considered that it is the very juice of explosive PR. Only after that you will be able to understand whether you need it or not.
I warn you, be careful. Not a generation of people depends on the “needle of popularity”. And it is not important if it is effective or not – a man with a brand become media dependent in the news at any cost! Well, it is better for me, like for the PR specialist – I have more clients. But you, hold on there!
Before you read the book, it will not be unnecessary to remind you that you have to be well-informed in PR. For this purpose, I recommend reading the following books and watching these films recommended. This is a photo of the reverse side of my business card:
Explosive PR actions
– Fake with confirmation
– Newsjacking-oglaska-pr.ru
– Mini-drama
– A virus video
– A street performance
– A media virus
– The stream of events in your profit
Top 15 books about explosive PR and not only
1. Alexander Mitta “The cinema between the hell and the paradise”
2. Oleg Matveichev “Ears wags by the donkey. Sum of political technologies”
3. Viktor Pelevin “S.N.U.F.F.” and “The pineapple water for a beautiful woman”
4. Jack Trout, Al Ries “The marketing wars”
5. John Fouls “The Magi”
6. Umberto Eco “Baudolino”
7. Sergey Fayer “The methods of strategies and tactics of the pre-election struggle”
8. Tonino Benaquista “The saga”
9. Larry Banchart “The American Character”
10. Evgeniy Gilbo “The post-industrial conversion and the world war”
11. Douglas Rushkoff “Media virus”
12. Cristopher Buckley “The green men”
13. Roman Maslennikov “The promotion of the super СКАЧАТЬ