Взлом маркетинга. Наука о том, почему мы покупаем. Фил Барден
Чтение книги онлайн.

Читать онлайн книгу Взлом маркетинга. Наука о том, почему мы покупаем - Фил Барден страница 11

СКАЧАТЬ своих выводов я цитирую результаты различных исследований и экспериментов. Ссылки на них приводятся в конце книги. Узнать обо всем подробнее можно на сайте www.decodedbook.com.

      В книге я использую термин «продукт», под которым подразумеваю и товары, и услуги. Описанные здесь принципы и рекомендации универсальны и применимы к любым видам маркетинга. Прим. авт.

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      В июне 2006 года на одной из фабрик Cadbury произошла вспышка сальмонеллеза. Инфекцию подхватили несколько десятков человек, и больше миллиона шоколадных изделий были изъяты из продажи. Прим. авт.

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      Канеман Д. Думай медленно… Решай быстро. М.: АСТ, 2013. Прим. ред.

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      Человеку, открывшему письмо из рассылки, хватает 2 секунд на проверку содержания письма и оценку релевантности его запросам/интересам. Прим. науч. ред.

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