Дайте жалобную книгу! Как заработать больше, используя обратную связь от клиентов. Александра Хорват
Чтение книги онлайн.

Читать онлайн книгу Дайте жалобную книгу! Как заработать больше, используя обратную связь от клиентов - Александра Хорват страница 6

СКАЧАТЬ вы, конечно, не продаете гробы и могильные плиты (позволю себе немного черного юмора).

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      Любопытное исследование провели в McKinsey & Company: https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/a-new-way-to-measure-word-of-mouth-marketing.

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      Ramaprasad, Arkalgud (1983). «On the definition of feedback». Behavioral Science. 28: 4–13.

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      Барлоу Дж., Мёллер К. Жалоба – это подарок. Как сохранить лояльность клиентов в сложных ситуациях. – М.: Олимп-Бизнес, 2021.

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