Private labels. Новые конкуренты традиционных брендов. Ян-Бенедикт Стенкамп

Чтение книги онлайн.

СКАЧАТЬ L. Ailawadi, Scott А. Neslin, Karen Gedenk. Pursuing the Value-Conscious Consumer: Store Brands Versus National Brand Promotions // Journal оf Marketing 65 (January 2001), р. 71–89; Scott Вurton, Donald R. Lichtenstein, Richard G. Netemeyer, Judith А. Garretson. А Scale for Measuring Attitude Toward Private Label Products and an Examination of Its Psychological and Behavioral Correlates // Journal of the Academy of Marketing Science 26 (1998), р. 293–306; Alan Dick, Аrun К. Jain, Paul S. Richardson. Correlates of Brand Proneness: Some Empirical Observations // Journal of Product & Brand Management 4 (1995): 15–22; Judith А. Garretson, Dan Fisher, Scott Burton. Antecedents of Private Label Attitude and National Brand Promotion Attitude: Similarities and Differences // Jоиrпа1 оf Retailing 78 (2002), р. 91–99; Paul S. Richardson, Arun К. Jain, Alan Dick. Household Store Brand Proneness: А Framework // Journal of Retailing 72 (1996), р. 159–185.

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      John Quelch, David Harding. Brands Versus Private Labels: Fighting to Win // Harvard Business Review, January – February 1996, р. 99–109.

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      Make It Your Own.

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      Цит. по: GfК. Markets, Discounters, Private Labels: The German Marketplace // Доклад на ежегодной встрече GfK. Кронберг, Германия, 27 марта 2003 г.

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      Lien Lamey, Barbara Deleersnyder, Marnik G. Dekimpe, Jan-Benedict Е. М. Steenkamp. How Business Cycles Contribute со Private Label Success: Evidence from the U.S. and Europe // Journal of Мarkеtтg 71 (January 2007). Данные по этим четырем странам позволяют рассмотреть широкий диапазон ситуаций с марками торговых сетей. Великобритания считается страной, где марки торговых сетей достигли наиболее высокого уровня развития, на рынке Германии доминируют «экономичные» марки торговых сетей, а США и Бельгия занимают промежуточное положение между этими двумя странами.

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      Who’s Wearing the Trousers? // The Economist, September 6, 2001.

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      Debbie Howell. Today’s Consumers More Open tо Try New Brands // DSN Retailing Today, October 25, 2004.

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      На основе работы Steenkamp et al. Fighting Private Label.

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      Consumer Attitudes Toward Private Label.

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      Lucy Brady, Aaron Brown, Ваrbаrа B. Hulit. Private Label: Threat tо Manufacturers, Opportunity for Retailers // Boston Consulting Group Publications 2003. http: //www.bcg.com/publications/.

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      Towards Retail Private Label Success // Coriolis Research, February 2002. http://www.coriolisresearch.com/pdfs/coriolis_towards_private_label_success.pdf.

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