Private labels. Новые конкуренты традиционных брендов. Ян-Бенедикт Стенкамп

Чтение книги онлайн.

СКАЧАТЬ Kumar. Marketing as Strategy: Understanding the CEO’s Agenda for Driving Growth and Innovation. Boston: Harvard Business School Press, 2004, chapter 5.

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      М+М Planet Retail, 2005. www.planetretail.net; Fortune Global 500 // Fortune, July 24, 2006, 113–120.

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      По данным Planet Retail // Global Retail Concentration 2004. London: М+М Planet Retail, 2005.

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      http://www2.toysrus.com/index.cfm?lb=1.

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      ACNielsen Research Finds U. S. Sales of Private Label Consumer Packaged Goods Growing Much Faster Than Branded Products. Пресс-релиз, 18 сентября 2003 г. http://www.acnielsen.com/news/american/us/2003/20030918.htm.

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      Simon Lloyd. Retail: Вуе-Вуе Brands // BRW Magazine, April 14, 2005; http://www.brw.com.au/freearticle.aspx?re1Id=13067.

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      The Cheap Gourmet // Forbes, April 10, 2006, 76–77.

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      Исследование компании ACNielsen «Consumer Attitudes Toward Private Label: А 38-Country Online Consumer Opinion Survey». http://www2.acnielsen.com/press/documents/ACNielsenPrivateLabelGlobalSummary.pdf.

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      Retailers Push Private Labels. Beverage Industry. http://www.bevindustry.com/content,php?s=BI/2004/06&р=6.

      10

      Carol Matlack, Rachael Tiplady. The Big Brands Gо Begging // BusinessWeek, March 21, 2005, 18–19.

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      Measuring Brand Premium // Textile Consumer, vol. 31, Winter 2003. http://www.cottoninc.com/TextileConsumer/TextileConsumerVolume31/1203ТС. pdf.

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      Robert Spector. Category Killers Private Labels. http://www.800ceoread.com/excerpts/archives/000841.html.

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      Make It Your Own // The Economist, March 4, 1995, 8.

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      Подробнее см.: Jean-Noel Kapferer. The New Strategic Brand Management. London: Kogan Page, 2004, 137.

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      Shelly Branch. Going Private (Label) – Store Brands Gо Way Upscale as Designer Items Lose Cachet; $675 for Масу’s Own Sheet // Wall Street Journal, June 12, 2003.

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      Robert Berner. Race You to the Top of the Market // Business Week, December 8, 2003, 98.

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      Mathew Boyle. Brand Killers: Store Brands Aren’t for Losers Anymore // Fortune, August 11, 2003.

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      Для удобства восприятия все цены в этой книге приводятся в долларах США по курсу 1,8 долл. за фунт стерлингов и 1,2 долл. за евро.

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      Kapferer J.-N. The New Strategic Brand Management, глава 6.

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      Kerry Capell. Ikea: How the Swedish Retailer Became а Global Cult Brand // Business Week, November 14, 2005, 44–54.

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      Информация получена авторами в личной беседе, состоявшейся 2 августа 2005 г.

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      Consumer Attitudes Toward Private Label.

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      Retail Reshaped, Ketchum. http://www.ketchum.com/DisplayWebPage/0,1003,2802,00.html.

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      Ву George // The Economist, September 25, 2004, 39.

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      Stuart Elliot. Breaching the Barriers Between Name Brands and Private Labels // New York Times, October 20, 2004.

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      На основе работы Jan-Benedict Е. М. Steenkamp et al. Fighting Private Label: Growth Drivers, Brand Defense Strategies, and Market Opportunities. London: Business Insights, 2005.

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      Thomas Васhl. Big Splurge or Piggy Bank: Where Are the Markets Heading For? // Доклад на ежегодной встрече GfK. Кронберг, Германия, 27 января 2004 г.

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      Поиск в системе Google, 17 апреля 2006 г.

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      Josh Sims. А Style of Their Own // Financial СКАЧАТЬ