Immersive Technologies to Accelerate Innovation. Simon Richir
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Название: Immersive Technologies to Accelerate Innovation

Автор: Simon Richir

Издательство: John Wiley & Sons Limited

Жанр: Экономика

Серия:

isbn: 9781119887287

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СКАЧАТЬ different visualization capacities, and these artifacts must also be manipulated in an intuitive way.

      The traditional engineering approach is to consider the drawing on paper as a draft that will be followed by work on a Computer-Aided Design (CAD) tool. However, there are certain restrictions imposed by CAD tools that, in the early stages of design, will hinder creativity, especially by generating fixation. The importance of sketching as a means of supporting visual reasoning was first highlighted in 1980 by McKim, who spoke of idea-sketching. Indeed, the designer’s conceptualization activity is limited, in particular, by his or her memory capacities. On average, short-term memory is limited to seven chunks of information (Miller 1956). In the case of the design of a technical object, a chunk corresponds to a characteristic of the product. Technical experts in this product category are then able to put more information in each chunk than novices (Ullman 2003). The quick sketch, the idea-sketch, is a way to externalize these chunks, making these sketches an extension of short-term memory. Thus, improving sketching skills, or improving the sketching tool, will help to store more information through these visualizations and will thus reduce the duration of the ideation phase.

      1.4.3. Conditions for the effectiveness of sketches

      Sketches in a design project, to be effective, must possess a number of characteristics identified by Buxton (2007):

       – quick to achieve, so as not to interfere with the creative process;

       – done at the right time, sketches are useful when a designer needs to externalize a mental representation, for a reflective conversation, or to communicate their ideas, preferably in the upstream phases of design;

       – inexpensive, because it is a matter of allowing for mistakes, corrections, changes of ideas, adjustments;

       – disposable, the investment in a sketch is the concept and not the sketch itself (normally, several sketches are made quickly and all of them are kept, which implies that one should never find a sketch by itself);

       – understandable, because the communicability of the idea depends on it;

       – characterized by the freedom of the gesture, neither tightened nor too precise;

       – minimalist, only what is important to the concept, because technical details are distractors that tend to interfere with the ideation work (Rodgers et al. 2000);

       – with the appropriate degree of development; the sketch’s degree of development should match the idea’s degree of development so that designers are not fixated on details of the idea rather than its central features;

       – suggesting rather than telling, because the sketch is not the technical specification document that appears much later in CAD; suggesting leaves the user of the sketch a share of deductions to make, which may be conducive to finding solutions;

       – intentionally ambiguous, as one should not, in seeking to represent a specific concept on an object, fix all of the other characteristics of that object. It is better to remain ambiguous about those features of the object that are not central to this sketch (Tseng and Ball 2011).

      1.4.4. The phases of ideation

Schematic illustration of the model of the upstream phase of design.

      1.4.5. The right tools at the right time

Schematic illustration of virtual reality tool for quickly and simply creating video animations, 3D or virtual environments.