Entrepreneurship and Innovation Education. Marcos Lima

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      1 Chapter 1Figure 1.1. Business management versus entrepreneurship education (adapted from ...Figure 1.2. Differences between entrepreneurship education and training (adapted...Figure 1.3. University–enterprise interface and the entrepreneurial ecosystem (a...Figure 1.4. The Quadruple/Quintuple Helix models (adapted from Carayannis et al....Figure 1.5. Key questions in entrepreneurship education (adapted from Fayolle an...Figure 1.6. Framework for evaluating effectiveness of entrepreneurship education...Figure 1.7. Enablers of the entrepreneurial environment at University of Corsica...Figure 1.8. Concept of Collaborative Interactivity (adapted from Lima 2003). For...

      2 Chapter 2Figure 2.1. Progression from emergent to central to complementary visions (based...Figure 2.2. Relationship between elements supporting the entrepreneur’s visionar...Figure 2.3. Lead users develop a solution to a deeply felt need before it is com...

      3 Chapter 3Figure 3.1. Elements of a funnel-like literature review structure (developed by ...Figure 3.2. Market analysis: from the marketing environment to the marketing mix...Figure 3.3. The Political, Economic, Socio-Cultural, Technological, Environmenta...Figure 3.4. Porter’s extended rivalry model (1980). For a color version of the f...Figure 3.5. Segmentation–targeting–positioning process. For a color version of t...Figure 3.6. Example of perceptual map for the segmentation table above. For a co...Figure 3.7. The 4Ps of product marketing and the 3Ps of service marketing. For a...Figure 3.8. McKinsey’s 7S framework. For a color version of the figure, see http...Figure 3.9. Value Chain model (adapted from Porter 1980). For a color version of...Figure 3.10. TOWS matrix with offensive and defensive strategies. For a color ve...Figure 3.11. Example of a Google Docs shared sheet as a peer-review dashboard. F...

      4 Chapter 4Figure 4.1. The Business Model Canvas (adapted from Osterwalder and Pigneur, 201...Figure 4.2. Value flow in the ontology diagram of the Business Model Canvas (ada...Figure 4.3. Value delivery system (adapted from Lanning and Michaels 1988). For ...Figure 4.4. Iterative approach between the value creation and value delivery sid...Figure 4.5. Equivalence between 7P framework and the right side of the BMC. For ...Figure 4.6. An example of a color-coded multiple-sided business model: Google Se...Figure 4.7. Tidd and Bessant’s innovation wheel (adapted from Tidd and Bessant 2...Figure 4.8. Adoption rate of disruptive innovations (adapted from Christensen 19...Figure 4.9. Tidd’s 4Ps (2013) associated with Osterwalder and Pigneur’s (2010) i...Figure 4.10. The effectuation process (adapted from the Society for effectual Ac...Figure 4.11. Four key questions to ask about any innovation opportunity (adapted...Figure 4.12. Collaborative dashboard to create multiple-role teams for innovatio...

      5 Chapter 5Figure 5.1. The stage-gate system (adapted from Cooper 1990). For a color versio...Figure 5.2. The Customer Development Model (Blank 2020). For a color version of ...Figure 5.3. Design Thinking and Lean Startup approaches to innovation (adapted f...Figure 5.4. Traditional organizational learning and innovation (based on Lima 19...Figure 5.5. Learning in an organization embedded with DT principles. For a color...Figure 5.6. Design Thinking stages (adapted from the d.school framework, Stanfor...Figure 5.7. Lean Startup cycle (Ries, 2011). For a color version of the figure, ...Figure 5.8. Simplified design sprint stages (adapted from Knapp et al. 2016). Fo...Figure 5.9. Example of CJM created by student Manon Ray and a group of colleague...

      6 Chapter 6Figure 6.1. The “DNA” of management problems. For a color version of the figure,...Figure 6.2. Illustration of a management system. For a color version of the figu...Figure 6.3. Revisiting McKinsey’s 7S framework. For a color version of the figur...Figure 6.4. The seven dimensions of knowledge management (Terra, 2001). For a co...Figure 6.5. The Balanced Scorecard (adapted from Kaplan and Norton 1996). For a ...Figure 6.6. Revisiting the Quintuple Helix of knowledge flow in innovation ecosy...Figure 6.7. Stakeholder priority mapping (adapted from Mendelow 1981). For a col...

      7 Appendix 4Figure A4.1. The relevance of DT skillsFigure A4.2. Areas of DT applicationFigure A4.3. Level of DT method application in companiesFigure A4.4. Obstacles to DT application at the corporate levelFigure A4.5. Assessment of the potential effectiveness of the use of DT in compa...

      1 Chapter 1Table 1.1. Examples of studies on the roles of entrepreneurship education in dev...Table 1.2. Examples of entrepreneurial initiatives in French universities encour...

      2 Chapter 3Table 3.1. Segmentation table with typical consumer segmentation criteria

      3 Chapter 4Table 4.1. Claimed benefits of business model artifactsTable 4.2. Different business model templates categorized by the main source of ...Table 4.3. Principles of causation and effectuation paradigms (adapted from Dew ...

      4 Chapter 6Table 6.1. Vertical and horizontal table for qualitative data analysis and synth...

      1  Cover

      2  Table of Contents

      3  Dedication

      4  Title page

      5  Copyright

      6  Introduction

      7  Begin Reading

      8  Appendices

      9  Appendix 1

      10  Appendix 2

      11  Appendix 3

      12  Appendix СКАЧАТЬ