The Entrepreneurial Mom's Guide to Running Your Own Business. Kathryn Bechthold

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СКАЧАТЬ have made decisions to slow down and change a few of my roles so that they interfere less in the first year of my son’s life. It isn’t always easy to make that transition and to trust others with your business opportunities, but you must in order to stay true to your priorities — not to mention giving your staff the space to breathe and to fall into a more superior role.

      Choosing to be an entrepreneurial mom is no walk in the park; you have to be strong enough to draw boundaries around your family and ambitious enough to be profitable. The following are points to remember:

      • You did this to have more control over your time and your family’s time, don’t blow it by losing sight of this goal.

      • Have the guts to breast-feed your baby in a business meeting or do what you need to do when it comes to your children — you are a mom first. Stop apologizing for the toddler in the background having a potty break or the infant who just burped into the phone. You are a mompreneur and your children come first. Your business is what makes you money and allows you to be creative and keep your brain wet while your children grow. You can do both but you need to defend your boundaries like the “mama bear” you are.

      • You must be strong enough to put in boundaries where your family is concerned. You must learn to recognize the best places to spend your time and evaluate every meeting, opportunity, and sales acquisition based on the dollar value it provides. If it doesn’t build your business or your bank account, why are you spending that time away from your family?

      2. Defining Success

      The one commonality among the women I have interviewed for this book is that they all define success in business differently than someone that does not have to balance being the primary caregiver to their children. Success becomes primarily defined as being able to balance a lifestyle of raising a family and achieving career development.

      While I owned The MOMpreneur Magazine, we found that 60 percent of self-employed women can be described as “lifestylers,” meaning business owners who are not actively looking for growth opportunities, but are looking for ways to balance work and family needs.

      Success is different for every mom I interviewed, but the bottom line of being a good mom never changes. Being a good mom was a trait desired 100 percent consistently for each of these women. Whether it is bringing in enough money to be the primary caregiver or if it is to surpass one million dollars in revenue next year, know your definition of success now. Have it clearly laid out, and focus on achieving it.

       “Of course I would do it all again! I have learned some invaluable lessons that could only have been from freelancing. Depending on myself has shown me an inner strength and confidence I wouldn’t have known about myself without my business. Knowing I can succeed all on my own on my terms is a huge step towards living the life I want.”

      — Crystal Reynolds, Crystal Ink Graphic Design

1. Kim Lavine, Mommy Millionaire, (New York: St. Martin’s Griffin, 2008).

2. Sarah Thompson, “Most Executives Believe Workplace Equality for Women Still Lags Behind Men, Accenture Study Shows,” www.accenture.com (2006), accessed 2010.

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