Startup Guide to Guerrilla Marketing. Jay Levinson Conrad
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Our primary and sole acknowledgement goes to Mark Langley, the solid gold guerrilla marketer who helped us buy the house we now own. He demonstrated all the attitudes and attributes we would pray to find in a real estate expert, and took two years to find exactly what these guerrillas ordered and get a healthy start-up in a new home in a brand new town

Our book owes a ton of gratitude to Mark.

—Jay and Jeannie Levinson

People Are Saying

“Forget the retired business executives with the firm handshakes and the sincere eye contact. Forget the SBA. Forget the seminar speakers with the expensive haircuts and the million-dollar smiles. If you want the best, most proven, most widely used and easiest-toimplement advice in the world on how to market a start-up business, go no further than Jay and Jeannie Levinson’s new book. They know what really works, and you need to know what they are so generously willing to share with you.”

—DAVID GARFINKEL, AUTHOR OF ADVERTISING HEADLINES THAT MAKE YOU RICH

“If you are starting a business on a tight budget, this book is for you! The Father of Guerrilla Marketing reveals dozens of high impact, low-cost strategies for getting new customers using time, energy, and imagination. If you want to start making money from your new business, get this book!”

—MITCH MEYERSON, FOUNDER OF GUERRILLA MARKETING COACHING

“Guidance for new marketers, reminders for experienced ones, and useful tips for everyone. I educate individuals on how to build businesses that will succeed and last, I know first-hand that marketing is key for any entrepreneur. I am so thrilled that Jay and Jeannie have written this fabulous book sharing their expert knowledge. I have seen personally, their incredible results, they have proven to be the best of the best in guerilla marketing. You need to read this book today; adopting this mindset, it will be difficult for you to not be successful. They are the BEST at the game!”

—LORAL LANGEMEIER, THE MILLIONAIRE MAKER, CEO AND FOUNDER OF LIVE OUT LOUD, INC.

PREFACE

Running your own business is an armload of responsibilities. Marketing your company is still another Everest-sized bump in the road you must surmount. If you market with less than the skill of a guerrilla, you poison your business and your future. If you know what the guerrilla knows, marketing gives your business vigor and immortality,

Although precious few know this, there actually is a way to assure that you’ll market the right way and attain the profits that are the fruits of guerrilla marketing.

That way is to start in the right place. Many business owners start out in the wrong direction, doomed to become a depressing statistic in reports of the 50 percent of small businesses that fail the first year and the 95 percent that fail within the first five years. Many of these now forgotten companies had the goods to carry them to greatness. But they didn’t have the marketing savvy.

There are so many businesses just like those that are now sad memories that we wrote this book to set those ventures on the right course before it’s too late. In these pages, we stand behind them, take them by the shoulders, gently cradle their heads, aim them in the right direction, then give them a nudge and watch entrepreneurial gravity go to work.

Some of these companies are at the starting line or nearing it. Other companies are already in the race, СКАЧАТЬ

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