The Power of Promotion! On-line Marketing For Toastmasters Club Growth. Rae Stonehouse

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      Better entertainment than Cheap Tuesday night movies.

      More fun than a barrel of monkeys. (actually, a lot more fun than playing a Barrel of Monkeys!)

      Provides you with an alibi should you need one as to where you were on Tuesday evening.

      It is the best place in town to develop your communication skills, including public speaking.

      It is the best place in town to develop & hone your presentation and leadership skills. (Industry is desperately looking for leaders that can communicate well. You can be one!)

      Where else can you have a panic attack while public speaking, get support from people that have been there themselves and want to get back up and do it again? (yes, it does happen!)

      Have you ever been presented with the Bart Simpson Award for being the best Humourist of the evening? (Well you could be … but only at Kelowna Flying Solo Toastmasters!)

      Do you struggle with thinking of ideas to fit into conversation? (You will walk away from every Flying Solo meeting with something to talk about.)

      Do you like to tell a good story? Flying Solo Toastmasters can help take your story-telling skill to the next level.

      You get to hear regular updates from that amazing world of Rae Stonehouse [or not!] (Flying Solo Toastmasters is a club that we choose to belong to. As a member you will make new friends & colleagues, some that will last you a lifetime.)

      This custom made Toastmasters club website features a link to Our Blog which allows us to create and publish content that is both of value to our members and to visitors to the website. The Blog articles are also indexed by search engines to help increase our visibility and reach. We’ll expand upon blogging later on in this manual.

      The same applies to our Resource Library. Here we have helpful articles on Public Speaking, Speech Evaluation Skill Development & Toastmasters Protocol.

      As the site’s Webmaster and the main content creator, when I post a new article to the site I also promote on Facebook the fact that there is a new article available. This in turn will automatically post to our Twitter profile. We talk about connecting Facebook and Twitter a little later on. I also post the article’s content to our club’s Facebook Page Notes tab. We will talk later about how this is a good way to increase our marketing effectiveness.

      Your contact info should be easily accessible and visible. You don’t want your site visitor to leave without the opportunity to find out even more about your club. I have found that it doesn’t matter how much content I add to the website describing the Toastmasters program, many people want to know if the program is really for them. When they contact me I provide them with the same info that is available on the site.

      Your website should feature an easy to use Contact Us form. Your contact phone number should be readily visible. With the increase of web traffic from mobile devices, your phone number should be hyperlinked so that when somebody clicks on the link, it will call your designated club contact person.

      Your website should also have links to your social media addresses as well. You want to make it easy for your site visitor to find out as much as they can about your club. Social media, specifically Facebook, allows you to show what I call “happy, smiling Toastmasters” in action.

      Here is the top portion of our club website at FreeToastHost illustrating a different tagline … “We put the ‘fun’ in fundamentals of learning communication & leadership skills.“

      I’m finding that this website is appearing higher on the search engine pages than the previously described site but that may be due to it having existed longer. The FreeToastHost site readily substitutes as your club website if you don’t have website development skills or easy access to someone who does.

      The club administrative tools provide enough value on their own to make it worth your while to create one of these sites.

      From a marketing perspective, the front page of your website provides you with the opportunity to be creative in posting promotional copy that attracts your site visitor and entices them to want to learn more about your club and to actually come out and visit. You can easily add graphics and video to add to the excitement.

      One downside that I am aware of is that the Webmaster for this FreeToastHost site must be a current club officer. Access to the Administrative features is restricted to club officers that have been added to the site’s club officer listing through the Administration Panel. It can be accessed by any current club officer that is registered within.

      Section Two: Social Media Explored

      Throughout the next sections we will explore in greater depth, various social media platforms that I have used and have learned about. Each of them can have a fairly steep learning curve. I’m hoping that my experience can flatten that curve for you so that you can decide if a particular social media platform is for you and whether it is actually worth your time to do so.

      Chapter Five: Facebook

      Here is a quick overview courtesy of Wikipedia. “After registering to use the site, users can create a user profile, add other users as “friends”, exchange messages, post status updates and photos, share videos and receive notifications when others update their profiles. Additionally, users may join common-interest user groups, organized by workplace, school or college, or other characteristics, and categorize their friends into lists such as “People From Work” or “Close Friends”. Facebook had over 1.18 billion monthly active users as of August 2015.”

      Advantages:

      

Relatively easy for a Toastmaster to set up a club Toastmasters presence.

      

Good venue for developing a local following and raising awareness of your club in your local community.

      

Many of your Toastmaster’s club members are probably already on Facebook.

      

A person doesn’t have to be a member to view your Facebook Page on-line.

      

Easy for a fan to “Like” and “Share” your posts/content.

      

Likes are more likely to be local.

      

Facebook profile is indexed by most search engines, actual posts/content by some.

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