Формула эффекта. Как получить реальный результат в социальных медиа. Крис Броган

Чтение книги онлайн.

СКАЧАТЬ книгу можно банковской картой Visa, MasterCard, Maestro, со счета мобильного телефона, с платежного терминала, в салоне МТС или Связной, через PayPal, WebMoney, Яндекс.Деньги, QIWI Кошелек, бонусными картами или другим удобным Вам способом.

      Примечания

      1

      Фактически формула «переводится» на русский язык как «влиять = творить». – Прим. ред.

      2

      Броган К., Смит Дж. Агенты влияния в интернете. Как использовать социальные медиа для продвижения бизнеса. – СПб.: Питер, 2012.

      3

      Майстер Д., Грин Ч., Галфорд Р. Советник, которому доверяют. – М.: Альпина Паблишер, 2004.

iVBORw0KGgoAAAANSUhEUgAAAYUAAAEtCAMAAADQsoz5AAAAXVBMVEX///9ISUiAgICio6NwcHAXFxV4eHfa2to7OzpTU1O6urpnZ2bj4+PQ0M/29vaurq7t7e3FxcWioqKVlZWur6+Hh4dUVFOoqaksLCubnJxeXl54eXiVlpaOj4+HiIhKUrIsAAAFLUlEQVR4XuzcSYobWxCG0TuJ22Uvqdz77X+ZTyPXxB4VVGDX+UDawIEgf0iy/L7He6Y/KZT3SxQoiAIFUaAgChREgYIoUBAFCqJA4S+OAoX9uD3/7vVIVKAwei2lLlufeQoUzqOWNc5yq3kKFMpToUUpW+QrUGiRr0BhjlwFCnufpd5zFSiUK8bYsxWstrMlrDbZzhREgYIoUBAFCqJAQRQoiAIFUaAgChT+gShQ2GrdkhUotLhmtFwFCvdaynIkK1CItucruEi9R7qCN+evK7ZkBQqlLUtJVqAQ/dizFSisVpvtTIECBVGgIAoURIGCKFAQBQqiQEEUKIjCG6JA4ap1JitQaHFfYs1VoLDF2uLMVaBQXnrPv0gUlnpPVqAw+1mWLVvBm/PXlf3ONoV1RNQ9W8FqO8+E1SbbmYIoUBAFCqJAQRQoiAIFUaAgChREgcI/EgUKV3125SpQaMdxi3wFF+kY6ReJwt6vdAUKxyjZChT2PtMVKMy+pytQGIe9YLVRoEBBFCiIAgVRoCAKFESBgihQEAUKokDhL48ChfNesxUo3PpsyQoUWqwt+yJRuI/Rx5mrQKEu6z6OZAUKt+fvJV3BV23PPrMVfOE54iM8qVptonBF1J1Cbmc8mxQyevzqRzz7/niNQoLC5y8R8TNXgcLj67dP/z1yFSi8RuHtUaBAgQIFChQoUKBAgQIFChQoUKBA4VZrzVagMGZr2QoUYk+/SBTWiKVRyP+q7W1JV6BQ1mi5ChRaa73vuQoU5oixfZiLZLVdx9yTFSgcEVHLe/U/e3e04yYMBWG4STrBXsA2YJZkd5v3f8wmV1GlSKFKmulK/1wDlvjEsY9kGRRuv4x3SarXOBRQ+JB0MCugcDxIJ7MCCnX52lWbAgrXfH8FFFBAAQUUUEABBRRQQAEFFFBAAQUUUEABhXm0K6CQtXcroNBpdiugkGLObgUUxthMbedVQEGX7O0KrJG+RUUq09y7FVCIknq6tpcorD+D0KCAwk6Stl4FFOqntFnMCijU3bFWqwIK1/gVUEABBRRQQAEFFFBAAQUUUEABBRRQQAEFFFBAAYUyxdi7FVAY+xDsClSk0s5uBRSGEIpbAYXS72OyK7BGSmr+QqFJT1dAoelTVlmt0AVpQGFduqgprVIYWoVh/bwwSwoorBv5cGdX5/2u7fGTIFGQpPd/ofAp6d2swLdQTx/bBYV1Ix83h5/LkxWuQeHhkVF4MCiggAIKKKCAAgoooIACCiiggAIKKKCAAgoooIBCGWMczAooNFOfVfwKVCQ1dgUUhpDcCih0IbvnBRS6MLnXSCh0oW2agsLtpLe39AqFLEkZhZtJQWqTo2tD4XrpVpJO9RqXAgq/vAooLBtps3gVUKjL6bRUgwIKd+9FAQUUUEABBRRQQAEFFFBAAQUUUEABBRRQQAEFFLp5tCug0LZ7vwIVKf9nCiiggAIKKKCAwjCiQNd2Myi8MuQZm8F/t1tnuRLCMBBF/eNyQgYToux/q49ewitE00I+/1cgikl+SAghhBBCCCGEurVdGGa2C8f49sSn1T66UHYzq3KLDkXJwtACbcKmGEJquoR0oChQheIJOOQWM+9CUhMvdMqbWbuwTIXlkLvokCsrZDrlpZbGu1YwNWFpQWpkejLhtCRzPbKCqkLuUK+ssB2pf/9ZmAlZ+7veSHkJS03WpFNacjMd71ph6GrbYC/lloWi032wJ9xF5npihezucg9bgAsDVXbsXHo6hOKfziCkCmENAP+oQwh/hqVtzQeR0/MAAAAASUVORK5CYII=iVBORw0KGgoAAAANSUhEUgAAAYMAAAE2CAMAAAC0vQ7mAAAAY1BMVEX///+bnJyVlpaio6NwcHBISUg7PDuOj48XFxV4eHc7Ozra2tpTU1Pj4+P29vbt7e1nZ2aurq7FxcW6urqVlZXQ0M+ioqKur6+Hh4deXl6HiIgsLCtUVFN4eXioqalnaGeAgIA0nAPwAAAFn0lEQVR4XuzdS27bMBRAUQ4fSf3lX/rf/yrrNEAzcTuLnhGcO7AXcCCSIgiqPGe6HpkeG5TjEgMGYsBADBiIAQMxYCAGDMSAgRgwEAMGYsBADBiIwf9jwGDqUynlvM9ZBgz2Fr2UpS1tTDJgcLlEL1vMpd6SDBiUHr3cailrZBowqJdSeq4Bg/UpDIxFLdOAwRZzGVLnZAZlaUP22tQ7Wj9PhYG9iowYiAEDMWAgBgzEgIEYMBADBmLAQAwex4DBto6pBgympdXYMg0Y7G0qa8s0YLDWUnqMmQYM2jSdoucamA/aEFOugXN28zCUVAMG8ynOqQYMatReUg0Y9NF7sr2KzBiIAQMxYCAGDMSAgRgwEAMGYsBADB7HgMG0rT3ZwPmiqLFmGjDosZdLzTRgMLWlt1uugbuWI9qYacBgbG1vS6YBg1Mbyzn37DuDYSp7zKkGxqIhfW3qHa33uWQZyF4FAzFgIAYMxICBGDAQAwZiwEAMGIjB4xgwmPtrmQYMtlrrENkGxqJ6SjZg0GNONmBQaznCYOpT+We+YX2EwdgitvIwBrWWDzO4vvcSEV+v75W/MejRDzH4FvceGjCotRxi8D0ifj40YNDnYwyuX15+/TjewF7F9WHvBmLAQAwYiMFbDMSAgRgwEIO3GIgBAzFg8FQxYDDuPdWAwVSjbqkGDJZlzh2LGGwx7luygXsd263VTAMGdRjLFmOiAYNbLaVHzzUwH5S1TZ/YYD7dzk//Pf0lPvXadIiI83MblPED7zf9zc4dtcgJQ2EYVmfbHj0mMTpt3G677f//lXV6E9i5kFL0G5j3uxOEEB8Sk3CIzKC209mWn6WGs4rTDS625bfGAINadP9JW/CNQXlvVQsyDGqe2QADDDDAYMmuNcCg39kdYnB8y7bltdQ8owEGGLyYvbVSAwxK270XlQEG93l8AwwwwAADDDDAILl7khpg0I+9uN4Ug2lWz0UY2BLEBhj0vQ1BbMC6KI2r2ACD5voPddfRo+ZTpCAxSHk+3CCFJgzXHYMPt/UqDK5mUzy/YTez/miDxYbauX2D1cyG0z5Ffbu9q1g8suH68i/b0tbnQwya6Dvrop3bes8x6JQGl4MN7lN2b+sVGJTPZtadb9C+1f4KDe5v61UYXF5eu3K+Qbl8/1Iex6BGYXCLwKDmuQwwwAADDDDAAAMMMMAAAwwwwAADDDDAAAMMMMAgeRQbYDCZaw0w+DaKDTBwc60BBnHMjdYAg3VwtyUKDTCwv3GxAfsDc+YiDDB4uD0aZxUYYIABBhhggAEGGGCAAQYYYIABBhhggAEGGGCAAQYYYIBBmrNLDTAINslrHRkHTbQsNcCgCeq6awzcbG20BoyDNOvnItama680wCB4k8ZVaYDBbGZj0BowF7k/3D6ZswoMMMAAAwwwwAADDDDAAAMMMMAAAwwwwAADDDDAAAMMMMAgqutNMQjDONlXqQHjIDTNRH0RNV4YJFu0BhjEaWqkBhhsBFFngEElEBpgkO0WDNgnfwwGGGCAAQYYYIABBhhggAEGGGCAAQYYYIABBhhggAEGGGCAQcpJa4BBNnOtAQZLVhtg0PhjGmCAAQYYYIABBmeGNML85zgQtfunvTLakRCEYiiPhQrcAd34/1+6+gWzqXGdTHoefLuhcsJt+iSMMcYYY4wxxhhTdwBDGBwZ2GtSIA5eSWSecfVzASYJHORbFJTYOJRUL5ChZSJI9iQSiKTRyAiyiQ4mWdMN5KUljRdSIrrmIOl0/KAnlZyTCpjuATNdcLAW/R2o7mdpmI84mGS/QQFB3UEuRe8D+eBY0xpPOHhTYjINQ3fAAdVBkulY8oL+TbtoyZd2Ufy7g1lIYn6Tgw2ZdaPoYKDJfVDlVZTSHg/1Ae+REACG6KBjyH2QxVW0pdN9f6YPkP6EMeYXQQ/k3csRtm0AAAAASUVORK5CYII=iVBORw0KGgoAAAANSUhEUgAAAYUAAAE2CAMAAAC5o36hAAAAXVBMVEX///94eXiAgICHiIheXl5ISUgXFxXa2tqVlZW6urpTU1N4eHeurq729vY7Ozrt7e2Hh4fj4+PFxcXQ0M+ur69naGeioqJnZ2abnJyoqalwcHCVlpY7PDssLCtUVFMZf40xAAAFoElEQVR4XuzayYrrMBBA0VpVaZanTD39/2d2snjwNk1i4qTSzb0LGbwSHLCRKHnZaHlm9JOCPC9CAQVCAQVCAQVCAQVCAQVCAQVCAQVCAQVCAQVCAQVCAQVC4TGhgMJoWytQjcVuVLCkJhJUU99WgbKqzrcphEFNJrWawqYKjPme9NzXlZHUfy9NTcJBpLTtFVDYrVDI+8tzUwUUljfVz+MahbK9AgrL8f20rFHIInFjBRQurVGIrUoefBVQqO0wqPkpoNBLvyzFxEEBhT9yg4ECoYACoYACoYACoYACoYACoYACoYACoeAVCiiMVr0VUAia2uyrgMKkowzJVwGFkkVMR18FFFqVouaqgEJvKTXtrgooSI+W/f8LnBeiRmcFFHJqRZwVUCjT3Wdn4gYDBUIBBUIBBUIBBUIBBUIBBUIBBUIBBULBLxSYU+3eCihkTTr5KqBgGiRkbwVm80JNzgooSNTWRl8FFHpqQYOvAgp7nSU6TwujMCSR+RkKNethlN9WDZrmxyuY5n1b/0Vav6Wdqn5c2dKr9M3OHa02jkNhAE46u0eJbcmx60nbCc37P+Ymy4LZ3Yuh0PbU5fvJTcAXhg9JR/JB61vuI+L1Zf3/YZ3zwzDvPkHhGrdsSWF968uHKqz5pLFw3ZzCQ0S8Lt9H4eXn9Y/nzSksv67X5++hsGZrCmsorKFAgQIFChQoUKBAgQIFChQoUKBAgQIFChTGck+uAoUh7slXMCP1fboChRIlXYHCoU9fnSmM8ZiuQOHQvaVSrWV8fwUKY8xvUJhaxPzuChQO3Vt2bX1EtHdXoFDG3yj8ptv0kxScYCz/7mH+maxAYfmxf1jSFCisoUCBAgUKFChQoECBAgUKFChQoECBAgUKFChQqGVMVqBQzxFDsgKFvpXsGYlCialMyQoUzl3XxTlXgULfHndDjKkKFE792jqfpUDh2OruGDVVgUJ96votrAtzi/N33i/MQ/n6NdIYtxwzFJxgrE9f4pb9siZBgcLLa0T8yFWgsFyu1/3HLO4UkkosChQoUKBAgQIFClOp2QoUDhHdmKFAYX3w+b9nHwkKFC55ChTW/BkRl2QFCi8P+8uSpkBhzUYUKFCgMJaS3qdK4RT5faoU+mP+jEQhvoIChYhTpZB/t3A75CuoVA99rgKFevt1yWOBwhB91yYK2fepDnPdao3kBIMCBQoUKFCgQIECBQoUKFCgQIECBQoUKFCgQIECBQq11HQFCn2UbAUKxy5dgcLUHtMVKDwddtkKFIaupitQiL9TshXUSMbCP6FAYau7NicYFChQoECBAgUKFChQoECBAgUKFChQoECBAgUKFChQmEpNVqAwtVvGZAVjoexq/q22ZqTax5yuoFs4+ux1gUIt5+yxQOGeU5+rQKHW3a5LVqAwxFPXSraC1fl4HDe7OjvBoECBAgUKFChQoECBAgUKFChQoECBAgUKFChQoEBBn+qYrEBh7FrL/vpPoc61dicKt+gKo1DbkK5A4dTVbAUKhzbl1UgUVoRkBQrHuCdXgcJY7tmmghMMChQoUKBAgQIFChQoUKBAgQIFChQoUKBAgQIFChQo1Pz7VCnMLUq2AoXzOV+Bwq5QoECBAoXfhwIFCnZtnxn5q706yLEQhmEAmpULrduGVuLf/6YDcwQz8DUob8HOpJVFsL8WQgghhBBCCCGEylLKFILpyO3dFFs5DBPN87jq3NOmh3e7Rc2NY1euRaxrdlMkkEwmcrhpOpkz2cVDL+SwWyytmoYwm+jahUxX4aimKsVECcnugtUutLDCHm9htIrxkhauv5oonzbEqYA82Bdz/0oLB9odOqbeAvfWH/8WKnLJqO/aSM2vbCT3x1sYIInxrhaIpdrW/89/4eO/j3e1YGwAKLawYcortpiiY9jZfv1CCye7S0qbvU0IP3UcaZJjOpe8AAAAAElFTkSuQmCC/9j/4AAQSkZJRgABAQEASABIAAD/7SDKUGhvdG9zaG9wIDMuMAA4QklNBAQAAAAAAAccAgAAAun5ADhCSU0EJQAAAAAAECahmjzrJhDo+JO9fd7HZWk4QklNA+0AAAAAABAASAAAAAEAAgBIAAAAAQACOEJJTQQmAAAAAAAOAAAAAAAAAAAAAD+AAAA4QklNBA0AAAAAAAQAAAAeOEJJTQQZAAAAAAAEAAAAHjhCSU0D8wAAAAAACQAAAAAAAAAAAQA4QklNBAoAAAAAAAEAADhCSU0nEAAAAAAACgABAAAAAAAAAAI4QklNA/UAAAAAAEgAL2ZmAAEAbGZmAAYAAAAAAAEAL2ZmAAEAoZmaAAYAAAAAAAEAMgAAAAEAWgAAAAYAAAAAAAEANQAAAAEALQAAAAYAAAAAAAE4QklNA/gAAAAAAHAAAP////////////////////////////8D6AAAAAD/////////////////////////////A+gAAAAA/////////////////////////////wPoAAAAAP////////////////////////////8D6AAAOEJJTQQAAAAAAAACAAA4QklNBAIAAAAAAAIAADhCSU0EMAAAAAAAAQEAOEJJTQQtAAAAAAAGAAEAAAACOEJJTQQIAAAAAAAQAAAAAQAAAkAAAAJAAAAAADhCSU0EHgAAAAAABAAAAAA4QklNBBoAAAAAA2UAAAAGAAAAAAAAAAAAAAblAAAEsAAAABgAOQA3ADgANQA5ADEANgA1ADcANgA3ADEAOQBfAGYAcgBvAG4AdABjAG8AdgBlAHIAAAABAAAAAAAAAAAAAAAAAAAAAAAAAAEAAAAAAAAAAAAABLAAAAblAAAAAAAAAAAAAAAAAAAAAAEAAAAAAAAAAAAAAAAAAAAAAAAAEAAAAAEAAAAAAABudWxsAAAAAgAAAAZib3VuZHNPYmpjAAAAAQAAAAAAAFJjdDEAAAAEAAAAAFRvcCBsb25nAAAAAAAAAABMZWZ0bG9uZwAAAAAAAAAAQnRvbWxvbmcAAAblAAAAAFJnaHRsb25nAAAEsAAAAAZzbGljZXNWbExzAAAAAU9iamMAAAABAAAAAAAFc2xpY2UAAAASAAAAB3NsaWNlSURsb25nAAAAAAAAAAdncm91cElEbG9uZwAAAAAAAAAGb3JpZ2luZW51bQAAAAxFU2xpY2VPcmlnaW4AAAANYXV0b0dlbmVyYXRlZAAAAABUeXBlZW51bQAAAApFU2xpY2VUeXBlAAAAAEltZyAAAAAGYm91bmRzT2JqYwAAAAEAAAAAAABSY3QxAAAABAAAAABUb3AgbG9uZwAAAAAAAAAATGVmdGxvbmcAA СКАЧАТЬ