Название: What Business Should I Start?
Автор: Rhonda Abrams
Издательство: Ingram
Жанр: Поиск работы, карьера
isbn: 9781933895239
isbn:
Think, for instance, of the computerized dispensing system used at your pharmacy, or the new digital sound system at your local movie theater, or the computer system at your local restaurant. Chances are, each of these systems was sold and installed not by the manufacturer, but a value-added reseller who specializes in those specific products and that specific industry.
VARs, like consultants, often choose a particular market niche based on past experience with the industry. If, for instance, you used to work for a printing company, you probably have inside knowledge about the various technologies used at modern printing presses. So you might decide to become a VAR of high-end drum scanners (used by print shops for preparing photographs for press).
You’ll contact a number of different scanner manufacturers, interview them to learn about their reseller programs, take advantage of any training programs they offer, then go out and start looking for customers. Since you don’t work for the manufacturers, you’re not necessarily bound to sell just their products, which gives you the flexibility of providing customers with a variety of options, based on price and need.
The key to success as a VAR is maintaining good relationships with the manufacturers you rely on. Some VARs complain that manufacturers take them for granted, compete with them, don’t offer good support, fail to price competitively, and more. So it’s important to thoroughly research manufacturers before you agree to represent their products. And once you sign on, remember that the squeaky wheel gets the oil!
You may be this E-Type if . . .
1.You’re a problem-solver. You love to figure things out. You’ve got an analytical mind.
2.You like “things.” This doesn’t necessarily mean you don’t like people. It’s just that you enjoy puttering and playing with equipment. Everyone knows what to give you for your birthday—the latest gadget—whether it be electronic components, computers, auto parts, boat engines, or bike equipment.
3.You have specific skills and/or experience working with technology, electronics, engines, or other equipment.
4.You’re patient—at least when it comes to working with equipment. You may not be so patient with people.
5.You’re curious and creative. You’re entranced by how things work. If there’s a brand new piece of equipment or software program, you want to own it and figure out how it works. If it’s been around for awhile, you want to see how you can improve it.
6.You have a long attention span, especially when solving problems. You’re capable of working alone for hours at a time. But you often block out the “real world.” You’re the one who didn’t notice the pot burning on the stove or the baby screaming; your attention was entirely focused on the computer problem you were trying to solve.
This E-Type’s secrets & strategies
Watch out for . . .
Obvious (and Not-So-Obvious) Business Choices for This E-Type