Man of the Year. Lisa Ruff

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СКАЧАТЬ the door closed and shifted the lever to “up.” With a clank and a slight wheeze, the ancient elevator rose slowly to the twelfth floor. The Smith Tower, the oldest high-rise in the city, had its quirks. This elegant brass relic of an elevator was one of them. But Samantha loved the old building. Much taller skyscrapers rose all around, but they seemed like polished, characterless monoliths in comparison. Since 1913, the tower had outlasted both developers that coveted the land it occupied and earthquakes that tried to shake it down. Now, quirks and all, it was an intrinsic part of the Seattle skyline. It was also the perfect home for Samantha’s company.

      The car jerked to a halt, a foot above the twelfth floor. Ted patiently shifted the lever up and down, joggling the car closer to the same level as the floor. Samantha waited just as patiently, though she would have been happy to hop down the short distance. The elevator was Ted’s pride and joy, and Samantha respected his need to do his job perfectly. He opened the brass gate and waved Samantha on her way.

      “Thanks, Ted.”

      “My pleasure, Miss James. You have a good day.”

      Walking down the short hall, Samantha opened the door into her corner of the advertising world. On the front end, Emerald Advertising looked like any other business. Muted rose paint on the walls and furniture upholstered in navy and plum greeted the visitor, an image of tasteful yet understated affluence. At the large mahogany reception desk, phones rang quietly and were answered graciously. The lighting was also subdued, soft. Two equally inviting conference rooms, one large and one small, lay directly behind the reception area.

      If Samantha knew anything about her business, it was that packaging made the product. Her clients had preconceived ideas of how a successful ad business should look, how it felt, smelled and worked. So, she gave them glass walls, a touch of brass and chairs with ample padding: the plush trappings where deals could be made in comfort. The front office looked spacious and gracious, as Samantha liked to say, with enough room to stretch out your checkbook.

      Behind this formal front lurked Emerald Advertising’s messier, creative side. A three-quarter-height wall of frosted glass separated one half from the other. Occasionally, this seamier side of the company slipped over the wall and broke into the respectable realm. While sitting in the waiting area, clients occasionally caught glimpses of objects flying through the air. These strange sights happened so suddenly that they were usually dismissed as figments of the imagination—indoor UFOs. After all, mature adults did not throw things in an office, did they?

      Samantha greeted the receptionist. Debbie smoothly put one caller on hold while simultaneously routing another call back to Pam at her desk.

      “Brenda pulled your messages when she got back from lunch. I’ve put most of your calls through to her this afternoon.”

      Samantha thanked her and walked behind the wall into “Never-Never Land” as her employees called it. Most of the back half of the business had no walls, cubicles or other hindrances to carve up the space. Only Samantha’s corner office was enclosed. The walls were frosted glass for an illusion of privacy, but her door was nearly always open. Illustrators and copywriters were free to toss ideas back and forth—or erasers, spitballs or rubber bands, if the whims of creativity so required it. The front office decor flowed back to this area, but in a more lively fashion. Where the entrance to Emerald Advertising inspired business, the working area inspired creativity. The colors were bolder and brighter, the energy level higher.

      The clutter in this creative room was terrible, which was mostly Samantha’s fault. She encouraged her employees to hang personal art, current projects, comic strips on the walls—anything pertinent to their work, and things not so pertinent, whatever generated fresh ideas and imaginative thoughts. It was an idea factory where slogans, logos and images for products from detergent to auto parts were crafted. The waste from this process littered the tables, desks and floor.

      One of four walls was entirely devoted to Emerald’s competition. Ads for lingerie, espresso, software, oil-and-lube service and more were plastered one atop another. Comments were scribbled across them. Just above eye level to the left was a small banner that read Worst. To the far right was a similar banner with Best. Under these headings were the ads that had won either award that week. For each ad pinned to the wall, Samantha wanted a critique. Did it succeed in promoting the product? Why did it fail? How could Emerald do it differently? How would they do it better?

      Better was always what Samantha wanted from her company, her employees and herself. Because of this, Emerald Advertising had earned a steadily increasing reputation for fresh, offbeat campaigns in the marketing world. It was a reputation that Samantha worked hard to cultivate. Staying on the cutting edge of advertising was a continual challenge. That’s what made the work so interesting. In time, Samantha hoped to turn Emerald into one of the leading advertising firms in the city—and the nation. The contract with the Seattle Rainiers was a critical step toward fulfilling that dream.

      She stopped to greet Stuart and Lane, one of her best creative teams.

      “How’s it going, guys?”

      “Pretty good, Ms. Boss-lady,” Lane answered playfully. “We’ve got the storyboards ready for Big Snot Auto Parts. I think they’ll go for it.”

      Samantha laughed at Lane’s irreverence. “Good. When do you meet with them?”

      Stuart answered. “Next Tuesday.”

      “I’d like to see what you’ve got planned.” Samantha glanced at the clock. “Not this afternoon. How about first thing tomorrow morning?”

      The two men agreed, and Samantha moved on to her office. She smiled, thinking about Stuart and Lane. As a creative team, they worked together beautifully, though she sometimes thought that they shared the same mind. Often you’d ask a question of one, and the other would answer. Or one would finish the sentence that the other had started. Nice guys, but odd—perfect for advertising and her company.

      As she went through the door to her office, Samantha noticed a short, blond spike of hair peeking over the top of her blue swivel chair. Those pale spikes could only belong to Brenda Miller, Samantha’s right-hand woman. Brenda kept Samantha’s world organized. She followed the progress of current projects, passed on the information she thought needed to be heard, and filed the rest for future use. Samantha was certain Brenda could do at least seven things at once. Besides all that, Brenda was Samantha’s closest friend.

      “Hey, what is this? Some sort of coup?” Samantha teased. “I’m gone for two hours, and you’ve already taken over.”

      “Samantha!” Brenda spun around in her boss’s chair, ignoring her teasing. “How did everything go? Did you meet the team?”

      The question was laced with more excitement and zest than Brenda usually mustered for business. She and her husband, Craig, a lawyer, were dedicated Rainiers fans. She had made Samantha promise that she would get autographs of any new players for Brenda’s collection.

      “It was fine.” Samantha dropped her briefcase to the floor and perched on the edge of the desk, flipping through the mail piled on it.

      “Come on, Samantha,” Brenda begged. “Fine cannot describe a trip to a locker room full of half-naked, gorgeous hunks of male flesh.”

      Samantha laughed. “Why do you think they were half-naked?”

      “Wishful thinking.”

      Samantha chuckled at Brenda’s wistful look. “Well, I might have noticed one or two that were wearing less than the regulation uniform.” An image СКАЧАТЬ