Predictably Irrational: The Hidden Forces that Shape Our Decisions. Dan Ariely
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Название: Predictably Irrational: The Hidden Forces that Shape Our Decisions

Автор: Dan Ariely

Издательство: HarperCollins

Жанр: Общая психология

Серия:

isbn: 9780007319923

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      predictably

      irrational

       The Hidden Forces That Shape Our Decisions

      Dan Ariely

      

       Copyright

      HarperCollinsPublishers Ltd. 1 London Bridge Street London SE1 9GF

       www.harpercollins.co.uk

      First published by HarperCollinsPublishers 2008

      PREDICTABLY IRRATIONAL. Copyright © 2008 by Dan Ariely.

      

      A catalogue record for this book is available from the British Library

      

      All rights reserved under International and Pan-American Copyright Conventions. By payment of the required fees, you have been granted the non-exclusive, non-transferable right to access and read the text of this ebook on-screen. No part of this text may be reproduced, transmitted, down-loaded, decompiled, reverse engineered, or stored in or introduced into any information storage and retrieval system, in any form or by any means, whether electronic or mechanical, now known or hereinafter invented, without the express written permission of HarperCollins ebooks

      

      HarperCollinsPublishers has made every reasonable effort to ensure that any picture content or written content in this ebook has been included or removed in accordance with the contractual and technological constraints in operation at the time of publication

      Source ISBN: 9780007256525

      Ebook Edition © MARCH 2009 ISBN: 9780007319923 Version: 2018-10-18

      To my mentors, colleagues, and studentswho make research exciting

      Table of Contents

       Title Page

       Copyright

       Dedication

       INTRODUCTION How an Injury Led Me to Irrationality and to the Research Described Here

       CHAPTER 4 The Cost of Social Norms Why We Are Happy to Do Things, but Not When We Are Paid to Do Them

       CHAPTER 5 The Influence of Arousal Why Hot Is Much Hotter Than We Realize

       CHAPTER 6 The Problem of Procrastination and Self-Control Why We Can't Make Ourselves Do What We Want to Do

       CHAPTER 7 The High Price of Ownership Why We Overvalue What We Have

       CHAPTER 8 Keeping Doors Open Why Options Distract Us from Our Main Objective

       CHAPTER 9 The Effect of Expectations Why the Mind Gets What It Expects

       CHAPTER 10 The Power of Price Why a 50-Cent Aspirin Can Do What a Penny Aspirin Can't

       CHAPTER 11 The Context of Our Character, Part I Why We Are Dishonest, and What We Can Do about It

       CHAPTER 12 The Context of Our Character, Part II Why Dealing with Cash Makes Us More Honest

       CHAPTER 13 Beer and Free Lunches What Is Behavioral Economics, and Where Are the Free Lunches?

       Keep Reading

       Notes

       Bibliography and Additional Readings

       Index

       Acknowledgements

       About the Author

       List of Collaborators

       About the Publisher

       Introduction How an Injury Led Me to Irrationality and to the Research Described Here

      I have been told by many people that I have an unusual way of looking at the world. СКАЧАТЬ