The Office Jungle. Judi James

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       Marketing Strategies

      Your talent and career potential are not worth the paper they’re written on if no one at work is aware of them. To sell your capabilities you must first sell yourself, no matter what your qualifications and existing job-level. To market yourself effectively, however, you may decide a little Product-Tinkering is warranted first.

       Being Realistic

      You’re going to study your aims and objectives. You’re going to be positive about achievements and action plans, but you’re not going down the happy-clappy path to self-enlightenment. You’re not going to finish this book feeling that you’ve tapped in to unlimited inner super-powers that you were previously unaware of.

      What you are going to be, then, is realistic: realistic about your objectives and realistic about the amount of time and work you intend to put in to achieve them. You know you could be Master of the Universe if you could only acquire the necessary level of focus. But maybe you want a life as well as a job. This book is not about creating resolutions that deep down you know you’ll never have the energy or application to accomplish.

       Role Ambiguity

      As an increasing number of companies pare down their staff to the point of corporate anorexia and beyond, in an attempt to stay solvent, so the defining lines of role and task fade into fuzzy ambiguity.

      There is a similar cosy comfort to be found in role-clarity as there is in easing on the same old pair of slippers each night. You know what to expect of them and they – pretty much – know what to expect of you.

      Some firms trade on a hierarchical pecking-order, using terms like ‘Fee-earners’, ‘Non-fee-earners’ or ‘Support Staff’ to keep everyone tucked in their place. Current trends, though, are moving towards redefinition – which aims at role flexibility and open-mindedness.

      This ambiguity can lead to an increased workload – but, remember, it also means a sudden renegotiation of exactly what’s up for grabs, and for whom. It often signifies a shattering of traditional barriers, leaving the door open for you to reach your full potential in your career.

       Curry Sauce

      Then there are the people you have to work with. Office work without people is like chicken without the tikka sauce. Your colleagues add spice and flavour to the day’s tasks – but, unfortunately, they can also give you indigestion.

       Playground Politics

      It’s a fact of corporate life that most of us are still the same squabbling, jealous, terrified, demanding, territorial little brats we were at school. It’s just that some of us have learnt to mask or curb our rawer emotions in an attempt to appear user-friendly and businesslike. That doesn’t mean to say we still don’t feel the same when something goes wrong, or even react the same when we feel we’re being cornered.

      At work we become driven by a heady mix of hierarchical needs that include money, status, power and territory. If you doubt the territorial theory try asking a colleague to move their desk a mere inch to accommodate some equipment of your own – and then sit back to watch the fur fly.

       Jekyll and Hyde

      Everybody changes when they set foot inside their business premises – and not always for the better, either. But then this is part of the fun of your job.

      Round up any random assortment of suits – throw in a few misfits, oddballs, psycho- and sociopaths – call them a team and given them a task to do that they don’t really understand, explained to them by people who don’t really know what they’re talking about, push them into an overcrowded environment to breathe recycled, regurgitated, thematically modulated air, stir in a little paranoia courtesy of rumoured redundancies and take-over bids and – bingo! You’re looking at all the wonderful, breathtaking drama, intrigue and crises that constitute modern corporate life.

PART I STRENGTHS, LIMITATIONS AND AMBITION

       1 Starting With You

      Before you begin studying career-related problems and hurdles, it’s vital you have a good understanding of yourself. You are the product we’re marketing. Without a solid idea of your own core values, objectives and ambitions it’s impossible to compile an effective action plan.

      As the volume of your work increases, so the amount of time available for self-study diminishes. As soon as you wake up on a working day the pressures and deadlines you face are mainly business-driven. Your personal and professional self-perception may be affected by the same external influences.

      If you are good at your job you will see yourself as a successful person. If your work receives criticism your confidence may droop. Your business targets might possibly be set by someone other than yourself. Sometimes your expectations of ambition, pleasure and even happiness will all be externally influenced.

      From the day you were born you listened to other people telling you what you are like and what you can or can’t do. Small babies will react to the tone of a parent’s voice even when they don’t understand the words. Other animals will be the same. Tell your cat it’s stupid – but in a warm friendly voice – and it will purr happily. Shout the same thing and it will run off, scared.

      Once you began to understand the words themselves you heard a constant stream of approval or disapproval of your actions from both your parents and family. Then your teachers muscled in on the act – and finally your boss and work colleagues.

      It is now essential to your success in the workplace that you allow time to take stock of yourself now and again – reassess yourself and recharge the inner batteries. You need to find out your own likes and dislikes, your own standards of ambition and your own requirements for happiness and contentment. This assessment is vital in order to build your self-esteem.

       Without self-esteem it is difficult to like and get on with yourself – let alone other people.

      How the Hell Did I Get Here?

      A good question – and one you probably ask yourself on a regular basis as you swing dolefully backward and forward on your flexi-recliner chair, gaping bug-eyed at the trance-inducing configurations on your screen-saver.

      How did you get involved in your current business? Was it ever a childhood ambition? Surely only the most snivelling little baggy-socked nerd would have listed things like ‘Line Manager’, ‘PA’, or ‘Account Manager’ as his or her primary choice during career sessions? Didn’t you once want a proper job, as a train driver or traffic warden?

      The point you missed as you stepped trembling on to the first rung of your career ladder was this: virtually whatever your choice of scintillating and dazzling job, the odds were a pound to a penny that at some stage you’d end up with your knees pressed beneath a paper-strewn work-station with your aching fingers clicking away a happy tattoo on a poor little mouse.

       The Work Windfall

      Did you choose your job СКАЧАТЬ