Consuming Passions: Leisure and Pleasure in Victorian Britain. Judith Flanders
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СКАЧАТЬ somehow, better. This was not simply an advertising conceit. Ford Madox Brown, a founder of the Pre-Raphaelite movement, told one of his patrons that, to be happy, ‘much depends upon getting a house and adorning of a beautiful house’.44 In 1876 the Revd William Loftie, in A Plea for Art in the House, expanded on this idea: there ‘seems to be something almost paradoxical in talking about the cultivation of taste as a moral duty…[but] if we look on the home here as the prototype for the home hereafter, we may see reasons for making it a sacred thing, beautiful and pleasant, as, indeed, we have no hesitation about making our churches’.45 The cultivation of taste had become a ‘moral duty’, with the ‘sacred’ space, the shrine, epitomized by Paxton’s Crystal Palace, which looked like a great shining box built to hold all the commodities that could ever be produced. All the manufactured items in the world seemed to be collected under its transparent lid. It resembled nothing so much as one of those glass domes that Victorians put on their mantelpieces to protect their most precious objects from dirt and dust.

      But, in a way no one could have foreseen, the lack of prices made everything appear much more available. No one looked at a display and thought, ‘That is out of my reach.’ Instead, everything became acquirable in the imagination, because nothing was for sale in reality. Everything could be dreamed of. At the same time, exhibitors, who had their own agendas, became ingenious in finding ways around the price ban as the fair continued. ‘Explanatory’ notes were handed out and, just coincidentally, were printed on the back of price lists; trade cards and advertising cards were distributed widely. Others outside the commissioners’ control abetted this urge to price the price-less: many press articles speculated on the value of goods when describing them—it seemed to be a reflex response to the display. As Walter Benjamin later commented, ‘The world exhibitions erected the universe of commodities.’47

      For the first few weeks of the Great Exhibition, these price-less goods were examined by the prosperous alone. Albert had been insistent that the working class should be able to attend, that it was this group who would benefit in particular. The prices of admission, however, were set at exorbitant levels. Season tickets were £3 3s. for men, £2 2s. for women, and only season-ticket holders could go on the first day; second- and third-day tickets cost £1 each, while day tickets for the rest of the first month were 5s. each. It was not until 26 May, nearly a full month after the opening, that for the first time ‘shilling days’ came into force, with the following Friday reduced even further, to 6d. But on Saturdays—most workers’ half-day off—the price was pushed back up, to 2s. 6d. Many exhibitors wanted this exclusivity extended even further, with shilling days postponed until July—or never. They feared that the middle and upper classes who had thronged the aisles in the first weeks would disappear, not to be seen again, if they were forced to share their viewing space with the lower orders. But Prince Albert and Cole prevailed, and shilling days from the end of May remained.