Consuming Passions: Leisure and Pleasure in Victorian Britain. Judith Flanders
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СКАЧАТЬ spelling remained individual; I will refrain from noting each non-standard spelling, unless the meaning is unclear.

       3 The Ladies’ (and Gents’) Paradise: The Nineteenth-Century Shop

      For the most part, the staple diet of the working classes and much of the lower middle classes in the mid nineteenth-century consisted of bread or potatoes, a little bit of butter, cheese or bacon, tea with sugar, and a bit of salt. The eighteenth century had shown forward-looking retailers that profits could be made by selling in quantity to the mass market at a small mark-up. The improvements to transport and the consequent development of wholesalers and distribution centres, and the concentration of population in urban centres, soon made the idea of selling a small range of stock items—bought in bulk, for low prices—both practical and astonishingly profitable.

      In the early 1790s, before the French wars, wheat had cost between 48s. and 58s. a quarter; by 1795 it was 90s.; and in 1800 it was a shocking 113s.—an increase of 135 per cent in less than a decade. There was an endless succession of food riots: more than twenty between 1756 and 1818, and a dozen of those in the last two decades. There were also attempts throughout this period to find more peaceful ways of dealing with the price escalation. One solution was to turn to the social group that was so familiar—the club. Groups of consumers joined together in flour or bread societies to gain the financial clout to buy these necessities at reduced prices. Many of the societies failed, mostly from inadequate investment or size. But one of the more successful was the Birmingham Flour and Bread Company, set up in 1796 with capital of £6,000 from its members, because ‘unless some proper and effectual means are taken, the evil attending the high price of grain and the shameful adulteration of flour will continue’. By 1800 it had 1,360 shareholders (including Matthew Boulton). Others groups followed suit, using what became the standard methods: large-scale orders, paid for in cash, with discounts for bulk.4 And in the early decades of the nineteenth century there were still other groups, more idealistic in origin, set up in emulation of the principles of the socialist reformer Robert Owen. In 1827 the Brighton Co-operative Benevolent Association and the Co-operative Trading Association were formed, to collect weekly subscriptions which were to be used both to educate people in the values of cooperation, and to ‘engage in retail trade with the object of accumulating capital from its profits to eventually establish a community’ based on cooperative principles.5 William King, a doctor, was the prime mover, having already set up a Mechanics’ Institute in Brighton; he also published The Cooperator, a paper with a good circulation in the north and the Midlands, which strongly influenced the later Co-op movement.

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