Speak and Write like The Economist: Говори и пиши как The Eсonomist. Сергей Кузнецов
Чтение книги онлайн.

Читать онлайн книгу Speak and Write like The Economist: Говори и пиши как The Eсonomist - Сергей Кузнецов страница 12

СКАЧАТЬ spent his entire career within the DeBeers stable.

      It takes pride in sticking to its companies through thick and thin.

      The distinction between being a successful tycoon and being an enemy of the people has been blurred.

      Marriott likes to buy to the sound of cannons and sell to the sound of violins.

      40 % of Missourians would oppose a new tax even if it was being used "to construct the landing pad for the second coming of Christ".

      Once upon a time the overstressed executive bellowing orders into a telephone, cancelling meetings, staying late at the office and dying of a heart attack was a stereotype of modernity. Cardiac arrest – and, indeed, early death from any cause – is the prerogative of underlings. The best medicine, then, is promotion. Prosper, and live long.

      Narcissism index indicators of CEO: prominence of the boss's photo in the annual report, company press releases. Length of his Who is Who entry, frequency of his use of the first singular interviews, ratios of cash compensation to second-highest paid exec.

      Of course, successfully picking the leader of a big public company has always been tricky, because the job requires at least two quite different skills. Like the fox, a chief executive must know lots of little things, must manage successfully the key day-to-day aspects of the business. But like the hedgehog, he must also know one big thing: every three or four years, he will have to take a substantial strategic decision, which may mortally wound the business, if he gets it wrong. Plenty of giants, such as Cable & Wireless and AT&T, have had leaders who passed the fox test but failed the hedgehog one.

      The Chinese dragon's coils encircling the world are getting tighter by the day.

      In business, as in photography, it pays to stay focused.

      The number of people in the United States living in poverty increased last year to 39.8 million – the highest percentage of the population in 11 years, the Census Bureau said Thursday. The number equals 13.2 percent of the country's population and is 2.5 million more than were living in poverty in 2007, which is defined by the agency as a person making less than $10,991 or a family of four making less than $22,025.

      This new elite is not just a breed apart. It lives apart, in bubbles such as Manhattan south of 96th Street (where the proportion of adults with college degrees rose from 16 % in 1960 to 60 % in 2000) and a small number of "SuperZips", neighbourhoods where wealth and educational attainment are highly concentrated. These neighbourhoods are whiter and more Asian than the rest of America. They have less crime and more stable families. They are not, pace Mr Gingrich, necessarily "liberal": plenty of SuperZips voted Republican in 2004. But they are indeed out of touch.

      The have-a-nice-day stuff of Walmart in Germany went down like a lead Zeppelin with employees and shoppers alike.

      Hopkins was the most flamboyant advertising genius of the early 20th century – the man who convinced millions of women to buy Palmolive soap on the basis that Cleopatra had washed with it, and got the world talking about puffed wheat with the claim that it was "shot from guns" until the grains puffed to eight times their normal size.

      Every company starts out as a shell. Just £ 349 ($560) buys you a company in the Seychelles, with no local taxation, no public disclosure of directors or shareholders and no requirement to file accounts. Prices rise to £ 5,000 for more sophisticated corporate structures in places like Switzerland and Luxembourg. Two firms handle two-thirds of all Delaware companies: CT Corporation (part of Wolters Kluwer of the Netherlands) and CSC.

      There is no limit to human ingenuity in finding new ways to go bust.

      Before the crisis many central bankers believed that all they needed was a "hammer" (interest rates) to strike a "monetary nail" (consumer-price inflation). But not every problem is a nail. Policymakers also need a full set of "macroprudential" tools, from wrenches to duct tape E.

      Mr Murray starts by lamenting the isolation of a new upper class, which he defines as the most successful 5 % of adults (plus their spouses) working in managerial positions, the professions or the senior media. These people are not only rich but also exceptionally clever, because America has become expert at sending its brightest to the same elite universities, where they intermarry and confer on their offspring not just wealth but also a cognitive advantage that gives this class terrific staying power.

      The best time to invest is when there is blood in the streets.

      In the 19th century Alexis de Tocqueville marvelled that in America the opulent did not stand aloof from the people. A great cultural gap separates the elite from other Americans. They seldom watch "Oprah" or "Judge Judy" all the way through. In fact they do not watch much television at all. They eat in restaurants, but not often at Applebee's, Denny's or Waffle House, chains that cater to the common taste. They may take The Economist, with the New York Times, Wall Street Journal, and perhaps the New Yorker or Rolling Stone. They drink wine and boutique beers (and can discuss them expertly) but only in moderation, and they hardly ever smoke cigarettes.

      Mr Icahn had expounded his theory of the moronisation of American management. The typical chief executive, he said, to chuckles, is "the guy you knew in college, the fraternity president – not too bright, back-slapping, but a survivor, politically astute, a nice guy". To be a chief executive, you need to know how not to tread on anyone's toes on the way up. You eventually become the number two, who "has got to be a little worse than the number one to survive". When the number two becomes chief executive, he promotes someone a little worse than him as his second-in-command. "It is the survival of the unfittest," concluded Mr Icahn. "Eventually we are all going to be run by morons."

      Most students of taxation know the advice that Jean-Baptiste Colbert, treasurer to Louis XIV, offered the beleaguered taxman: pluck the goose so as to get the most feathers with the least hissing. But suppose the goose is housed on one farm, eats the birdseed scattered in a second, and lays its eggs in a third. Which farmer gets the plumage?

      History offers perhaps only one true example of a reserve-currency shift, from the British pound to the dollar. The pound was king during the era of the gold standard. But in the years after 1914, Britain switched from net creditor to net debtor, and by the 1920s the dollar was the only currency convertible to gold (although the pound returned to gold in 1925). Two costly wars and two episodes of currency devaluation in Britain later, the dollar was unchallenged as the world's chief reserve currency.

      Americans used to believe that their constitution protected private property. The Fifth Amendment allows the state to seize it only for "public use", and so long as "just compensation" is paid. "Public use" has traditionally been taken to mean something like a public highway. Roads would obviously be much harder to build if a single homeowner could hold out forever or for excessive compensation. The government's powers of "eminent domain" have also been used to clean up "blighted" slums. "Urban renewal", he noted, has sometimes been nicknamed "negro removal".

      The "triangular trade" as it was known, whereby slave-ships left European ports for west Africa with rum, guns, textiles and other goods to exchange for slaves, and then transported them across the Atlantic to sell to plantation-owners, and then returned with sugar and coffee, also fuelled the first great wave of economic globalisation. Slavers in France would send their shirts to be washed in the streams of the Caribbean isle of St Domingue, now Haiti; the water there was said to whiten the linen better than any European stream.

      The price of used furniture is nothing but a viewpoint, and if you wouldn't understand the viewpoint is impossible to understand the price. With used furniture you can't be emotional 49.

      There СКАЧАТЬ