UnMarketing. Stratten Alison
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Название: UnMarketing
Автор: Stratten Alison
Издательство: John Wiley & Sons Limited
Жанр: Зарубежная образовательная литература
isbn: 9781119336037
isbn:
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It's like having an administrative assistant, but they work from home. We've used them for years. And suggest you do, too.
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“Represent” does not have to mean direct client contact. If the person you hire works on research, formatting, or e-mail filtering, it can still affect your brand.
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This is the great bullet-point cop-out. When someone writes to us and says, “You forgot this one!” we can just reply, “Yeah, that's what we meant by many, many more!”
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This is a new chapter to the second edition of
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Most business owners who say things like they want to “think outside the box” actually want to do the same things in their box, with better results. It takes courage to do something outside the norm. Most owners like the idea of courage, but few display it in business.
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They gave him the lunch for free. We think we have to say this is now due to the new FTC, FCC, NAFTA, and Geneva Convention laws.
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A surefire way to know you're about to be offended is when someone says this. Also true with “Nothing personal” and “Don't take this the wrong way.”
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We're not that cocky to think they went out of business because they didn't use the idea. Just sayin'.
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Nothing of any importance to the world.
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We assume that the people who didn't sign up don't know that they can or are very, very lonely.
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We literally had a physical reaction typing that line. Scott may vomit if he types it again. You've been warned.
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If you actually want to opt out, in Canada go to Delivery.yp.ca. and in the United States YellowPagesGoesGreen.org.
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Insert maniacal laughing here with an Alanis Morissette “Ironic” soundtrack.