The Coming of the Law. Seltzer Charles Alden
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Название: The Coming of the Law
Автор: Seltzer Charles Alden
Издательство: Public Domain
Жанр: Зарубежная классика
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“We don’t care for that kind of business,” smiled Hollis; “we’re going to run a real newspaper. We’re going to get paid ads!”
“I hope so,” hesitatingly replied Potter.
“Of course you do,” laughed Hollis; “but whether we get paid ads or not this newspaper is coming out regularly and on time. Furthermore, we’re going to cut down on this plate stuff; we don’t want a paper filled with stale articles on snakes, antedated ocean disasters, Egyptian monoliths, and the latest style in opera hats. We’ll fill the paper with local news–we’ll ginger things up a little. You are pretty well acquainted here–I’ll leave the local items to you. What town near here compares with Dry Bottom in size?”
“There’s Lazette,” returned Potter; “over in Colfax County.”
“How far from here?”
“Eighty miles.”
“Got a newspaper?”
“Yes; the Eagle.”
“Bully! Step on the Eagle’s toes. Make the Eagle scream. Get into an argument with it about something–anything. Tell Lazette that as a town it’s forty miles behind Dry Bottom. That will stir up public spirit and boom our subscription list. You see, Potter, civic pride is a big asset to a newspaper. We’ll start a row right off the reel. Furthermore, we’re going to have some telegraph news. I’ll make arrangements for that to-day.”
Hollis’s enthusiasm was infectious; a flash of spirit lighted up Potter’s eyes as he rose from his chair. “I’m going to set up the head for the first page,” he said. “Probably you’ll want a slogan; that sort of thing is the style out here.”
“We’ll have one,” returned Hollis briskly. “Set this in triple leads: ‘We Herald the Coming of the Law! The Kicker is Here to Stay!’”
“Good!” declared Potter. He went into the composing room and Hollis saw his fine old head bent over a type case. Hollis turned to his desk.
He sat there long, his tall, lithe body slack, grim, serious lines in his lean face. He had thought of his conversation with Judge Graney concerning ambition–his ambition, the picture upon which his mind had dwelt many times. A little frame printing office in the West was not one of its features. He sighed with resignation and began methodically to look over the papers in the desk, finding many things to interest him. He discovered that in spite of his father’s one great fault he had been a methodical man. He smiled regretfully, wishing that he might have been able to have seen more of him. Among the papers he hoped to find a personal note–a word–from his father. He found nothing of that character.
After a time he took up a pen and began to write. Long ago he had decided that in the first issue of the paper he would attack the Cattlemen’s Association. Judge Graney had ridden out to the Circle Bar on the previous Saturday afternoon, remaining over Sunday, and accompanying Hollis on the return trip Monday morning.
While at the ranch the Judge had spent much of his time in communicating to Hollis his views of the situation in Union County and in acquainting him with the elder Hollis’s intentions regarding the newspaper. Hollis had made some inquiries on his own account, with the result that when he reached the Kicker office this morning he felt that he had acquired a good and sufficient knowledge of the situation.
Looking over the old copy of the Kicker he studied some of the advertisements. Evidently some Dry Bottom merchants had been brave enough to antagonize Dunlavey by advertising in the Kicker. With this copy of the Kicker in hand Hollis rose from his desk, told Potter he was going out, and proceeded to visit some of the merchants whose advertisements appeared in the paper, hoping that their bravery still abided with them. He made a good solicitor. Some of the merchants flatly refused, saying they did not care to risk Dunlavey’s anger. Others demurred, confidentially announcing that they had never considered the paper seriously and that there was really no good in advertising in Dry Bottom anyway–the town wasn’t big enough. Half a dozen listened quietly while he told them that the Kicker was in Dry Bottom to stay and then smiled and told him to run their advertisements. They rather admired his “nerve” and were not afraid of Dunlavey.
At noon Hollis stepped into a restaurant called the Alhambra. While he ate he was critically inspected; the Alhambra swarmed with customers, and the proprietor quietly informed him that he was a “drawin’ card” and hoped he’d “grub” there regularly. In return for his promise to do so Hollis secured his advertisement.
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