Public Relations in the contemporary world: Insight into Profession. Н. В. Лаштабова
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СКАЧАТЬ style="font-size:15px;">      Magazine, periodical, to publish, topic, criticism, edition, weekly, considerable, impact, various, to claim, content, for instance, single, reason, influence, leading, graphics, throughout, to echo, average, political, substantial, discussion, essay, to shorten, publication, circulation, to demand, readership, issue.

      4 . Fill in the gaps using the words from the given below. Change the form if necessary.

      Daughter edition, to claim, average, discussion, publication, issue, various, content, edition, criticism.

      1. Many international newspapers and magazines have … in different countries of the world.

      2. The editors … that the topics of the articles remain the same rarely, but the general idea of the magazine never changes.

      3. The magazines for women are aimed at an … woman, depending on her style of life only.

      4. Professional journals provide the readers with the field for serious … about the topics of interest: business, finance, politics or other.

      5. The … of the story about a poor African family was banned because of the false facts: the journalist opened his secret to his colleague and then the truth was discovered.

      6. Every … of this magazine contains information about the celebrities, popular movies, music and other information.

      7. You can’t judge a person by the type of the magazine he buys from time to time: people change their mind often and choose … subjects.

      8. He never liked the … of popular magazines, in fact he considered it all waste of time and money.

      9. If you want to be in staff of … of a popular newspaper, you should know at least two foreign languages and be a skillful journalist.

      10. Few editors can stand …: they can follow the advice of journalists of a higher rank or their experienced colleagues.

      5. Match the definitions with the words.

      6 . Answer the questions.

      1. Do the newspapers differ, depending on how often they are issued? What is the reason for this division?

      2. What topics do the American newspapers cover?

      3. Are they national American editions?

      4. What means “daughter” edition? Do Russian newspapers or magazines have such editions?

      5. What are the most famous American newsmagazines?

      6. What kind of impact does Time have? Does it have any “daughter” editions?

      7. What can you say about the content of Time?

      8. Is this newspaper the same all over the world?

      9. Are there any reasons for such influence of Time?

      10. Where does it have its copies?

      11. What is the usual reader of the newsmagazines?

      12. What do the professional periodicals provide?

      13. Do the articles from these newsmagazines appear in any other form?

      14. What is the usual circulation for these newsmagazines?

      7 . Translate the following phrases. Pay attention to the use of prepositions. Find the sentences where they were used in the text and read them out. To translate into a language To be modeled on Time To be aimed at the average reader To provide a forum for serious discussion To sell over 1 million copies per issue.

      8 . Fill in the proper prepositions.

      1. According … the statistics, most European magazines were modeled… time.

      2. All newspapers have their own readers: … example, Cosmopolitan is aimed … a fashionable single woman.

      3. Cheap newspapers sell … million copies daily.

      4. Most international editions are translated … foreign languages … order to provide the reader … the most important information worldwide.

      5. Such serious periodicals as New Yorker or Time provide a forum … serious discussions … the eternal problems … economics, finance, politics and culture.

      9 . Comment on the following quotations:

      Find out who the quotes’ authors are and be ready to share the information with your groupmates. Pay attention to some useful formulas in Exercise 10 used when contrasting your ideas, guessing, disagreeing and saying “No” nicely.

      Richard Stengel

      “They are learning while they are doing which is how young people are learning today, and I think it’s a fantastic place for them”.

      David Remnick

       “98 % of the people who get the magazine say they read the cartoons first – and the other 2 % are lying”.

      “What stores are around, what stores aren't around, what advertisers want to present as an ideal woman or man, passing prejudices, things that you would never say now that you could say then”.

      Chris Johns

      “We want you to find stories that are relevant, [that] you can apply directly to your life. Surprising, in-depth, contextual stories that help us make good decisions about the future”.

      Kate White

      “We try not to be all things to all women. You'll never find anything about babies in our magazine, except what a single reader might be interested in.”

      10 . Useful Formulas

Saying 'No' Nicely

      Sometimes you need to say no when someone makes a suggestion, offers something or asks you to do something for them. Of course, saying just 'no' can be rather rude. Here are some of the most common ways to say 'no' nicely – or at least not rudely. Would you like to see a film tonight?

      I'm afraid I can't go out tonight.

      I've got a test tomorrow.

      Sorry, but I don't particularly like Chinese food.

      I'd really rather not take a walk this afternoon.

      Would you like to come to the museum with us?

      Thank you, but it's not my idea of a fun afternoon out.

      Let's go for a drive Sorry, I'm not really fond of driving for the fun of it.

      Why don't you stay the night?

      That's very kind of you, but I really have to get back to the city.

      NOTE: Notice how we СКАЧАТЬ