Как выделить свой бренд из толпы. Сэм Хорн
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Название: Как выделить свой бренд из толпы

Автор: Сэм Хорн

Издательство:

Жанр: Маркетинг, PR, реклама

Серия:

isbn: 978-985-15-2522-1

isbn:

СКАЧАТЬ style="font-size:15px;">      Original – оригинальный (англ.). – Прим. перев.

      4

      Geek – ярый приверженец компьютеров (англ.). – Прим. перев.

      5

      Игра слов. Matzo ball – клецки из мацы, традиционное еврейское блюдо. Слово «ball» также имеет значение «бал» (англ.). Слово «matzo» перекликается с «macho» – мачо, настоящий мужчина (англ.). Упоминаемое мероприятие организуется преимущественно для одиноких молодых людей и дает им возможность завести новые знакомства. – Прим. перев.

      6

      Pithy – лаконичный (англ.). – Прим. перев.

      7

      Сборники литературных произведений в кратком изложении. – Прим. перев.

      8

      «Weeding by example» («Искоренение сорняков личным примером» – англ.) созвучно устойчивому выражению «leading by example» («подавать пример» – англ.). – Прим. перев.

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