Step into the Metaverse. Mark van Rijmenam

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      1  Cover

      2  Title Page

      3  About the Author

      4  Foreword

      5  Preface Note

      6  2032

      7  Introduction Welcome to the Metaverse Notes

      8  Chapter 1: The Future Is Immersive From Web 1.0 to Web 3.0 From AR to VR to XR What Can the Metaverse Become? Six Characteristics of the Metaverse An Endless Blue Ocean Notes

      9  Chapter 2: Creating an Open Metaverse Open vs. Closed The Hybrid Web An Open Economic System Note

      10  Chapter 3: Be Who You Want to Be The Rise of the Avatars Digital Fashion iCommerce A Cambrian Explosion of Identity Note

      11  Chapter 4: Be Where You Want to Be Virtual Worlds Gaming in the Metaverse Sports in the Metaverse Media and Entertainment in the Metaverse Education in the Metaverse Power to the Creators Note

      12  Chapter 5: Unbounded Creativity for Brands Beyond flash The Power of an Immersive Community The Era of Experience Marketing Creativity, Community, and Co-Creation

      13  Chapter 6: Exponential Enterprise Connectivity A Changing World The Future of Immersive Work Digital Twins The Role of Governments

      14  Chapter 7: The Creator Economy A Vibrant Metaverse Economy Why Tokens Matter Challenges of NFTs Digital Real Estate Economic Mechanisms From DeFi to MetaFi Notes

      15  Chapter 8: Digitalism in the Metaverse Technology Is Neutral Dangers of the Metaverse Verification, Education, and Regulation Surveillance or Empowerment

      16  Chapter 9: The Future of the Metaverse BCI: The Future of Immersive Experiences A Renaissance of Art, Creativity, and Innovation

      17  Epilogue

      18  Acknowledgments

      19  References

      20  Index

      21  Copyright

      22  Dedication

      23  End User License Agreement

      1 Chapter 3Figure 3.1 Type of avatars

      2 Chapter 6Figure 6.1: Four tiers of the metaverse