Bridge – unique technology of business. How to become the most successful in the Real Estate market with support project “Indvizh”. Valentin Frost

Чтение книги онлайн.

      You can choose the economy segment of the market and sell large real estate objects, dividing them into shares, at low prices, or take on commercial real estate and re-concept (change the concept) and sell commerce by apartment, positioning the object as a business class.

      It makes no difference to you how you receive your money. Investments in real estate will always exist as long as this world exists. The most important thing is for you to choose your own market segment and work with those clients with whom you would like and know how to work. By segmenting your funnel, you will be able to identify who owns this type of property. Contact them and try to build a business relationship.

      B. Thoroughly study the real estate market in your area.

      Explore your area. You need to know the price level in the area in order to put your property on the market at the right price.

      The right price is the price at which the property will be bought.

      The ability to conduct market analytics and negotiate based on this analysis will be your competitive advantage.

      G. Study the infrastructure of the area.

      Social and cultural facilities are of great importance:

      ▪ Hospitals and polyclinics (for children and adults)

      ▪ Kindergartens and schools

      ▪ Fitness clubs and swimming pools

      ▪ Stadiums, sports facilities

      ▪ Restaurants and shops

      ▪ Car services and parking

      ▪ Beauty salons, children’s centers, as well as other infrastructure facilities of the district

      Check out the Community Forum.

      D. Explore the territory relative to the object within a radius of approximately 15—20 minutes on foot, as well as by car and always by public transport. Find out the features of transport accessibility.

      E. Work on the “farm” systematically, build relationships.

      Connect different channels for obtaining information, make contacts. Farming efficiency secret:

      Thoroughly study your territory, actively maintain and develop contacts. Let everyone know that you are the best specialist in your area!

      Life hack

      Objects long gone from the real estate market that were on the market, but were not sold for a certain period of time, because they were withdrawn from sale by the owners.

      Such objects can always be found by carefully tracking the databases and by forging partnerships through their old communication channels.

      It is also possible to conclude an agreement a few years after the removal of the object from the sale.

      Phone calls and personal meetings with the owners of such real estate can be an effective way to quickly create new projects. To do this, a large package with information about your services, your team, as well as a well-executed presentation should be prepared.

      Do not stop only at those objects that are now on the market. Keep a constant search and find “old new” objects!

      2.3. Social network

      It is an ideal supplier of the partners and investors, but only if you use them correctly.

      Facebook1, V- Kontakte, Odnoklassniki, and Instagram2 are suitable for your activities. But keep in mind that they all have a different target audience.

      In addition, in order for your page to start bringing money “to the house”, you must do the following:

      A. If you use a personal page for the work, clean it thoroughly.

      Photos for personal use and vulgar jokes are not allowed. Minimize the number of hippos, cats, posts about all kinds of socionics and family psychology. All of this can alienate your potential customers.

      B. The best option is to start a professional page for the work. In this case, each of its elements should work for your image.

      C. Make publications on your page daily. Publications must be in interview format. Interviews should be recorded with all market participants: with realtors, with sales managers, with heads of sales departments or real estate agencies, with developers or with owners of big real estate.

      Publications can be devoted to the intricacies of your activities, the situation on the real estate market, the opening of new malls and other interesting events in your region.

      D. Encourage customers to leave positive feedback about your work on your page. This will increase the level of confidence your potential customers have in you. Do not ignore requests for advice, always respond to messages in the “private messages”!

      Specify the address of the professional page on a social network on a business card.

      Chapter 3 WHY DO YOU NEED THIS BOOK?

      In order to expand your funnel, grow from an agent or agency into a big independent project.

      Why is this topic important?

      Of course, you can put this book aside and continue chasing a client who is not eager to communicate with you and who is most likely not happy to pay a commission.

      Here the question is not that you did not manage to present your value, but that every person has a desire to benefit, to save.

      I can give examples where a person does otherwise. In my practice, 90% of foreign clients did not even think about the fact that these services of intermediaries cannot be paid. They had a cost in their head, and what elements it consists of is not their concern.

      But we are now talking about our sphere of influence and our funnel.

      Agree with me that the majority of our clients are our fellow citizens, who can be safely attributed to the so-called “reds”.

      For those who have been in the market for a long time, this information will not be news: people really similar to each other, and they can be combined into groups.

      I’ll tell you about it in more detail. Knowing this aspect will help you find the answer to the question “why?”.

      CLASSIFICATION OF CLIENTS BY COLORS

      BEIGE

      Beige clients are not decision makers (DMs).

      These may be relatives who select real estate not for themselves, СКАЧАТЬ