Новое оружие маркетинговых войн. Эл Райс
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      Примечания

      1

      По идее – значит, так должно быть, но редко выполняется в реальности.

      2

      Отличие между ними в том, что первый не желает отпустить покупателя из магазина без любой покупки, а второй «заточен» на продажу исключительно продвигаемого им дивана.

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