Как придумать идею, если вы не Огилви. Алексей Иванов
Чтение книги онлайн.

Читать онлайн книгу Как придумать идею, если вы не Огилви - Алексей Иванов страница 5

СКАЧАТЬ name="notes">

      Сноски

      1

      Метод предложен копирайтером и одним из основателей рекламного агентства BBDO Алексом Осборном в 1941 году.

      2

      Предельным переходом на интуитивном уровне пользовался еще Ньютон во второй половине XVII в., а также математики XVIII в., такие как Эйлер и Лагранж. Первые строгие определения предела в математическом анализе даны Больцано в 1816-м и Коши в 1821 г. В физике и астрономии переход к пределу широко используется с начала XIX в.

      3

      Тризовец – специалист по теории решения изобретательских задач (ТРИЗ).

iVBORw0KGgoAAAANSUhEUgAAAfQAAALCCAMAAAAfw9GVAAAAGXRFWHRTb2Z0d2FyZQBBZG9iZSBJbWFnZVJlYWR5ccllPAAAAyJpVFh0WE1MOmNvbS5hZG9iZS54bXAAAAAAADw/eHBhY2tldCBiZWdpbj0i77u/IiBpZD0iVzVNME1wQ2VoaUh6cmVTek5UY3prYzlkIj8+IDx4OnhtcG1ldGEgeG1sbnM6eD0iYWRvYmU6bnM6bWV0YS8iIHg6eG1wdGs9IkFkb2JlIFhNUCBDb3JlIDUuMy1jMDExIDY2LjE0NTY2MSwgMjAxMi8wMi8wNi0xNDo1NjoyNyAgICAgICAgIj4gPHJkZjpSREYgeG1sbnM6cmRmPSJodHRwOi8vd3d3LnczLm9yZy8xOTk5LzAyLzIyLXJkZi1zeW50YXgtbnMjIj4gPHJkZjpEZXNjcmlwdGlvbiByZGY6YWJvdXQ9IiIgeG1sbnM6eG1wPSJodHRwOi8vbnMuYWRvYmUuY29tL3hhcC8xLjAvIiB4bWxuczp4bXBNTT0iaHR0cDovL25zLmFkb2JlLmNvbS94YXAvMS4wL21tLyIgeG1sbnM6c3RSZWY9Imh0dHA6Ly9ucy5hZG9iZS5jb20veGFwLzEuMC9zVHlwZS9SZXNvdXJjZVJlZiMiIHhtcDpDcmVhdG9yVG9vbD0iQWRvYmUgUGhvdG9zaG9wIENTNiAoV2luZG93cykiIHhtcE1NOkluc3RhbmNlSUQ9InhtcC5paWQ6RDRGMkJFQzVBNjAyMTFFNEFDOUFDN0E0MkM2QjI2QjYiIHhtcE1NOkRvY3VtZW50SUQ9InhtcC5kaWQ6RDRGMkJFQzZBNjAyMTFFNEFDOUFDN0E0MkM2QjI2QjYiPiA8eG1wTU06RGVyaXZlZEZyb20gc3RSZWY6aW5zdGFuY2VJRD0ieG1wLmlpZDpENEYyQkVDM0E2MDIxMUU0QUM5QUM3QTQyQzZCMjZCNiIgc3RSZWY6ZG9jdW1lbnRJRD0ieG1wLmRpZDpENEYyQkVDNEE2MDIxMUU0QUM5QUM3QTQyQzZCMjZCNiIvPiA8L3JkZjpEZXNjcmlwdGlvbj4gPC9yZGY6UkRGPiA8L3g6eG1wbWV0YT4gPD94cGFja2V0IGVuZD0iciI/PgTH9zQAAAGAUExURScnJ6ioqKWlpUxMTKOjo6Ghoaurq56enp2dnZeXl5SUlJubm5OTk5mZmUdHRyAgIJCQkI+Pj0JCQnV1dT8/P4mJiYyMjI2NjYaGhoWFhYGBgYODg39/f3t7ezs7O319fS4uLnd3d3l5eXJycnBwcG5ubmxsbGpqajY2NmhoaGZmZmRkZDIyMl5eXmJiYlpaWmBgYFxcXFdXV1VVVVJSUlBQUBYWFk5OTgwMDAICAvb29vX19ff39+fn5+jo6P39/ezs7Onp6evr6+rq6v7+/ubm5uXl5eTk5OPj4+Li4uHh4eDg4N/f397e3t3d3dzc3Nvb29ra2tnZ2djY2NfX19XV1dbW1tTU1NDQ0NHR0dLS0tPT087OzsjIyM3NzcnJyc/Pz8rKysLCwsXFxby8vLOzs8zMzL6+vsfHx8vLy7+/v8DAwK+vr7e3t7m5uaysrMPDw/z8/O3t7fj4+PT09Pn5+fPz8+7u7vv7+/r6+vLy8vHx8e/v7/Dw8O/v7////82Q28MAA/3OSURBVHja7L3pdxRXkD1IaRcCLCHEIiMWy4ABY2wDdo+kTOfi3PfaF6G9BEJVEqSKSqg6lfzrc+8rerrP9Jkzv/kyX2ZkA1pqyXwRcePeiHhPl27+cOmH/////y/9/9frS8v/2w//8+O/HnEJ///nx/hTfl/8d+k///3h0vfP/+vR/+1Z//Pjh//bR/y/8IG7/OuHv75//Ldb/+v/+N5fP/xw6X/czg//l1f+w3+tw39flf/1C/pfftwP/w9e7of/03Xgk/94AKPPnLQPzo4ODw6ODrqHu4f4OD05Odk9eX9yst+q71RbzXKYxKVKrdlMolazUd9pNBr1Zq1ZKzVP6pVWa69Rr1VrtVp9r75z3CoVy5VardGoVEqlcrFcrRaTUq3kx9Vas1IqJ25UwXfiaqNSLiVRUo39uFwO8SbVJCgW4ziKkhL+ryZx4IVRsRiGkefHpVIYR4HnuGES4gXiYinwg9D3XM91PB8fruO7fhx6QYQvPN8L8Ow4DAJ823a8MIhCPNu23SBK4ubbg/bM7NTC1Eyne3Z68OHwZLvK907wnuVKvbFzePrxrN1un0+ct9tHb7drTdxVs1FrVZJqpVxr7DVbjSSOg7gaBcVSOY6L1Wq5Vm81m61Kc6+xvd2sNCpYk1YFi1Or4odJMY6KtRY+K4l3wYUFrh/FpWoxLtYiD9+stIox1ioqBk4YxQkup1iM8E+RD/EdDysTlsolrG2pjMWJcKtJWC5HSTmJk0o1KZZLLbw4n1KplauVWrHcrJQrzQZetNKsFUu1VqlSqdTr/t80ert28ha2ho33Tt5v7+zV67v7zcperVQs4fUiP0hsyTaw3MUk9P1iGDewRDBos5EkpThI8H5xBBMFSbmIu3CdIIxCXHIMk3iO45kwi205YTEJfMeUnMC0PD8qRiGNFTqG7bqS5fqWZbqW4RiyZZu25bqOJBm2g/8MVZUNU5YNSdfNyDdM17ZtSZZkVVdVPU9lw5A1TZd11cKjJMuxJUmVJdU0VcdSNE1TdVnW0yyTiuXiSff8fGK6c3r4tlr0bVM28EjD8BzJdmQdb6WnuoxXV01LMv3K9u6HTmGic7pfiSPHjxw58F2YBKaIAteyHEk2LcexcD+4Idi+SNvxZ0GYJH4QxL5YAteFV7qB45j4cHCLsqoahqbjTS3D9CTDNWzP88PINXW8lofFcgy8rGFYWDjT8h1VdiVVgou7rmfZeGvLwmVLcGm6txe4pol/I7xPMXZ94VYwf+w5iA4ESxJaXgIfQkTF+mth9ObxwduPH3ZPTra33+4f72zXdw6PG/V6udEswrNjXLBvexFfpFiEZeGztVa51trbqxaLcNFKGbFcDj04P42OByIaEcMlRG3se56BJYCVE3hhbJmmHQZx5NMjgzh0gyCKwtANuXK249qubeEW/NBzPCdwHcfx4eX4Jn5kO4bk0pccF0GLVxIrIhmWIZmGhL8NLIjlOniWi/XAUwwssAFP0HVZKu2870zPTZ93jnZbsY+nmLphSqZlwtlMYTO8rRc5eG8XL4xvG7CGYfitj0ftwvm7mgNccSIfLh0AupqhzYuzHAILLBsRJGDwVglBSQNi4f0gjl3AVRK5bhgAh4BZeIsQTzJkw5JlEy7Nl0mKVkA8g59wobhAjoUX5k/hBPAVOIWJd8Gy4AP/4ic2IwIhx5jHh4/1jHhp1TLMEGP9EwAG7RFXgQ0xPqqVSrOcWG+E0bffvf14+Pbjyd7xUeN4Z7+1+357r16pNXZacWWn4tJrEOe+CxwGlsALADVxrd4sV4EpReJBKQEIRbAf3s5NSn4IfCrRCRL4mQXruYHv4XmhDaM7jPIoBEoUPScUkBwlCHJGOGPBcqwghuns0JdMh/YOHMkJXdeSJFMCLsALRNBIkiW7+FuXTNkyDdeWaHh4CNwDpvRCCy5h2qqVNPcPCrPThQ9vW46sZHABA1GqWvAii2+IaA0qnmdixf0oMF0GsWOZjDfAVCA5tf2j7vuqDzMizvDgOExwty6+ZAwjMmW+H9KI7VmyGYYOojYITcOCkZA4Is8i3DHj+E7o46YkQJIqAdoAWyZWzHPD2EYwYjmRnxAKts2X9jzPdsMQ7u3wfeE1pu8aAd4A62LB7p7jJ44NT4r9YuRGRNxSC5AcEYR9ZM1yqcQckcQhUaiJr01h9HNk8d3jnZPtBmL9ZK/WQM6rN/bKle0yIDuBdUKk1lIJ0YAMhj++aQLkoqiEW8e/rg00r1TLxYAIBVhBRigmPqM9dvECSBGwO0LEiULcOsPFjwPLsKOSzzgoYTFCoCANBVDl3QSObBIVYUcCMFaJoI//VRiYsGcAxhHBsoqgRCDrCiLakVU4vwkXgZ+4WHCfkR4Vd9uF2bmJo5bnqhofh8UyYXZFtmT8MVUVLwjTAjQdzwKqmFaAlORIJvwVDkhUMZywvNs+q8c+socEmDVlWNw2iSM6fDhmxgoAVTCSJfENAkux9g9ruqUhhoFfJizjIokB4+H4qqIhOcmEJ3i7ZPm8KIB6IJgLfA9w5nOtcDG8IVjekbE0SJNRgDsVxMULkFNtv+xJ9EL4CHhDOYHJorDogi6UIgIxX5IkAQGInF5r1caRfr5zvH/y/nj7ePvk7fHuyXZ9e2/3GKyjVXPNqFyK4jJRAgkrBEQg0VdDKwTyILp8WCkQNgMBAcADD0DRAuAbMjzwwMdtAosCBHeIZBiW8MwIoGgiKmRFt6MyM1AJS2zB1oBbpClEO55lM2uZlmvpKtKVaXuS7SFokbx1wzBVDfaG4eEOnkeTwzM0w4L5TKydbdMnTMCnHOyeTc3NFz7UQUvU9PhWoorQJkgw58uKSnAw8aoIPVVSdbyBYdhJ5IACBlx53Apc0PHIMpoHx5Zm4oluqdI4O+9MzEzPXr57c/Xu2uqdO/d/vL268tPD21enLxfaMx0Qwfl7vywfvmvHjFH4LzMS0QwuZkm6KuGq8TeRSZZtAyAewTPI7kKkBngBLA3XxT2bLtJ65IJvWMAyi3gHbETqTBImIiyX6Xs28LjkJzCyH3lRFcCO/5HDEYNJ7MH8AJFyuQRKNzZ6p7X/9vDg7cn+zt6Hk7O9yvbH/cZxqwqOiDxdZnYAvQ6ZqBG05Lg+sM/2cQdIewjVGMvim36MbBohmcS4DpsIDabuInxtuKHjADW9MHGxgFwDD7egqbhZ4Kkbcj0Mw8H6y4Bqw/IR3og0SYJrMPFhLYCPTOJIxLqBIFH4UAKzjIQgwQeY1+GHhmq4zIAMQbuy9+F8euL8bM8lIAAl5PudHCbG00ClZElT8sEAvA2hVN4+2Xl7+P7tMfg3qTKQFIkVjusHoBomrsZyW/vHR4tzhfkrt5ZWH64/XH7+9PnLtfu3V39auzV189bs1NTl+enZubkri1en56cX11ZWbq4v3119duNAYrx6YxoCk0umZ6tpmpJr4mro7nB0H7QWDA3IjfWMACKOT8fHIsNjkD88sFNQDJkMhsnHE4wBwSLBx/HHhqeEFnIoghLhBjv5wnZ+wKAly6TRi+Va2Rjn9Mbxx93t+vvDneO3B9u7x7s7hwe17QbMGzpROfITyh38YVwmFFG+z/UH7YT3gzMGsLIB/hWBegU2vgR7QiyZAQk5nReIbnoJElBi+y7SsuTB9IxqwDM9R2auRqSZuqJkmq4hKg1GIFwAudJ2JCvAupEl41uGlKuSDLzHzxAhhqaqmgYvQSYgJuMTg45S2j8rLMx3d1wgqcnMYFvq6OwOdQCuSdIyLLpTrZ+0C4WJudnZ+YlCodCZOe90Zqan2oexyvVl9ojK9bfthcuLtx69/P35+tPfXzy8vTg1e97uHjdLy39G5JeAPceGJIFBsCxgGzZgOCIlK9ej+ZcRnZDXRoCWVDIwWVHSPFMVBXbED/Ed33PAT4gnzISRD8YOLmdRjriEOs9GXoO14QiEKLgEpAd4ANkedI1FElFGhnLA58qlIC6FsDYEMExoeaXYAbwD8Cs1ZGFpzN5be6eHx8f7x63G9tv6+906CHy53qJ69MJKBWYF4oT4yo8EKQALBZciIruUI8UY70XbknQHYKIQaTaWS8KtQxjD1gG4K6MngLJGxIOJirRsh44JozPmwcQAv7BIjlCEDTU6tZpq0GVYL5sLo+q2SSmmKrkCk6gqYlSGb2lppmaIAtORBPyRzof77Zn5+fZ+rOcqnjTmfB5SxNrJEFie61LxoDO1cHVhqtA5aCEfwQy6zoSvGaqdBMfdsz2gXefKyvJvL1/8/vuzh3cWFwrdw4+NyvsTCW6ZDVIj675e1ZCGjaicgG4nAMPQLxJRoZk83B4gwu5P3dUtgYnAaeHahm2KmMdtK/BgifFsgxAEFlN0wGoDXkvkAxAKAz6MbIDLT3VkPaoUkCGIFnI7rDnkDh7iW8j7bqkI/eaHRSTkkHKEYjsBI4RhPJB86FXI9lrZGUd6DSRu5/12Zae+09prlsone6Xq9q4Xlo+9qFYMIa3I/sDfE1YWkEsisEqXsY539atI5kLxQkJC27ngZLAAFBhc1KDJWYhwTYH5DnQdFChuySI9FfmJK6FpqS7pqWSkKch4CrvS6gxrOgQDlfCNrJsqCGwFYUrjMi9nuUbA52IgJ4ACKFZttzA/1z6oSgqyNZGZ3mLYgVWsTkynRvS+PTU/P3vePazaAPhhnisaXkUZ8ZVss/jx3dnEnWeTLx49evrb67tzc53D42Zo6iMofR1OVI9U5g4ztZ+8/KC5VJmsKAXFUqVE3hqA31B7IWmB1Wmzq4pJ2MIV4sVhc7INiVld1lNNFT8B+LNWg8QMmEeujgGmYUDcpwCFUS2ZTJ8wDwxFdiVXwiPxB0RXxc94QZCalDyAFA9KB9kYuIwLg6KAdMKLsp5CKh9NCqPvbe/vnOxuN/a2Ky1wuGb9cL9E4leKwcDgJkUKGRLt2K9CDoi6WcgcZRFWqjUydV9l3mTAOaC1lu8yPg0bXugngUnyblN1A5Dg/zQ15SfjkkaXJIFzMkQZVkXWMlnJbZc3Y2iKTES2VIk8CIGtgf0omoEnA+hA4BQFWSAFA+PqqYpfa88tTB+RDcDPcBUUWSCAiBt9+057fXpu8dbl8/2SPhiNhkqaEmjz/ihT1NLHbuf2+vLT13+8XF65PH9rZn9vZfltL9XyLFOpC1UDsKFaTeo410k7L1Z8cD+8MtzdiUsk8ZDnkE8RrObFwDXHURZXMkQ1Ll1mxgD7BCmRdUsCssOpdY0QB8CCS8Qk6TZlVyT0oEkFHwSmKjmAOaYtpCiLFJQlCZtRZRFCDDBi+IKFZyK7mj6rXQ5eDPhOPewWPQAAIBaMrMTqmTOuyLX29/d2dprNVrNaa57s7uwcn1T26q3tkunF1bhU8nwAWKkSA93hCUXGO3I3JYVPlYH/oODo/mCaDiQsAt9nZjNZUXBMqgmAP6UD1gSyhbrGJnlDpCJcEY7UT3Rn8jGyaGC9LiFJI8VJCtZEy2Bism48RdcMTTdZnsPD8ENyMjxbZxCVDwtXr541rAyIw3KeCcZIj5JkXdPK06/Wr618TAw5z3VSdy3bHORbebR32Jm//eiPl4/urMy33x02bEVPe41KsNLZiwVbzHTCkc6kqg9aZSCQrBt3Hk/Iul0BSa4URSoERPu4RfBVgCmFDJhIduVKLjinnAK84Jbg7QhuU/iPqoBF4h9J1lQuC6GS+OCwNuVQ/1mCvLFGBLqAP6w0airU5JjgIfMDW8evavJZQAVYBfaGFcpgFTHEETKOF0Rg9yUGa1Kxv7P3w5PjRqPRbLV2Gjt7je3D/QaMX6wD00uNElRfiLQM1gA6B2/BN3BTuD3iCMgClhUvDzQyHBgd9C2iQzBvuayXBl4R6Y6JC+qhVAIbRq7xAHVYCOc7i4NWxnoiuxsi/RowuUoeB2OauB28DG8cQYFvIug1+IouaSPV0BmCMAARUHKio4Xp893YwgLQp1xqGV+WfCvPrVr7ys2bT7pL7T70HZA1z0f9QbLfnVi6s/zz+k83r858qFBHZizfwZOU4tSVI9Um8csy4jNiFWEq6XlcVk2lPzr98/c7S СКАЧАТЬ