Акционер. Большие деньги на маленьких компаниях. Валерий Золотухин
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      Примечания

      1

      Прохоров и «Правое дело»: раскол. Forbes, 14.09.2011.

      2

      Единорог – компания с капитализацией больше одного миллиарда долларов.

      3

      От англ. below-the-line – «под чертой». Вид маркетинговых коммуникаций, отличающихся от прямой рекламы ATL (от англ. above-the-line). Обычно BTL позволяет взаимодействовать с покупателями лично, непосредственно в точках продаж. Например, это дегустации продукции в магазинах.

      4

      От англ. merchandiser – «торговец». Представитель компании, который контролирует наличие всего ассортимента компании на полках магазина, расположение продукции и рекламных материалов.

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