The Necessary Art of Persuasion. Jay A. Conger

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Название: The Necessary Art of Persuasion

Автор: Jay A. Conger

Издательство: Ingram

Жанр: Зарубежная деловая литература

Серия: Harvard Business Review Classics

isbn: 9781633691025

isbn: 0

Аннотация:

In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals. In The Necessary Art of Persuasion , Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.