Do the Web Write. Dan Furman

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Название: Do the Web Write

Автор: Dan Furman

Издательство: Ingram

Жанр: Маркетинг, PR, реклама

Серия: 101 for Small Business Series

isbn: 9781770409224

isbn: 0

Аннотация:

The hardest part of making a successful website isn’t “making” it—you can hire someone to do the design and coding. The hardest part is writing great content that will attract readers and keep them coming back. Do the Web Write is a complete guide to writing (and running) a successful website. This is not a book on how to code your website, but a book on how to determine what pages you should have on your website and how best to write them. The book is written in plain English and covers many different types of websites, including blogs, corporate websites, social networking sites, and small business sites. Online technology will change each year, but what remains constant is that a website needs great content, written in an engaging and web-friendly manner, to make it a success. This book takes you step-by-step through every essential page you’ll need on your website and demonstrates how to write each page.

Learn the fundamental elements of a successful website
Format your website in an order that’s user friendly
Write attention-getting blog posts
Create helpful FAQ pages to generate more traffic
Write press releases that get attention on the web
Write successful “landing pages”
And much more!