Business Writing for the Web. Dan Furman

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Название: Business Writing for the Web

Автор: Dan Furman

Издательство: Ingram

Жанр: Маркетинг, PR, реклама

Серия: quickEreads Series

isbn: 9781770409149

isbn: 0

Аннотация:

The hardest part of making a business website successful is writing great content that will attract readers and encourage them to choose what you are offering. Whether you are selling physical objects or a service, what you write and how you write it will make the difference between a quick look-and-leave visit, and a new customer. This is not a book on how to code your website, but a book on how best to write the pages on your website. The book is written in plain English and is written to be a quick and easy read. Online technology changes constantly, but what remains constant is that a website needs great content, written in an engaging and web-friendly manner, to make it a success. This book takes you inside the techniques of a master communicator, whose rules start with, “break the rules!”