Do You Want to Keep Your Customers Forever?. Don Peppers

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Название: Do You Want to Keep Your Customers Forever?

Автор: Don Peppers

Издательство: Ingram

Жанр: Экономика

Серия: Harvard Business Review Classics

isbn: 9781633691421

isbn: 0

Аннотация:

This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a «learning relationship.» Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever.