Название: Marshall McLuhan
Автор: Judith Fitzgerald
Издательство: Ingram
Жанр: Биографии и Мемуары
Серия: Quest Biography
isbn: 9781770706590
isbn: 0
Communications theorist Marshall McLuhan (1911-1980) predicted the effects of electronic media on modern culture as early as 1964. McLuhan published several breakthrough books and coined terms like «hot» and «cool» media, «the global village,» and «the medium is the message.»