Brandraising. How Nonprofits Raise Visibility and Money Through Smart Communications. Sarah Durham

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Название: Brandraising. How Nonprofits Raise Visibility and Money Through Smart Communications

Автор: Sarah Durham

Издательство: John Wiley & Sons Limited

Жанр: Политика, политология

Серия:

isbn: 9780470541913

isbn: 0

Аннотация:

In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.