The Price is Wrong. Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing. Sarah Maxwell

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Название: The Price is Wrong. Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing

Автор: Sarah Maxwell

Издательство: John Wiley & Sons Limited

Жанр: Зарубежная деловая литература

Серия:

isbn: 9780470226193

isbn: 0

Аннотация:

Fair pricing is an issue that affects us all, whether we?re consumers or merchants. Throughout her career, Sarah Maxwell has seen how pricing practices?across a variety of different areas, from mobile phones and airline tickets to prescription drugs and gasoline?impact our everyday lives. Now, with The Price Is Wrong, Maxwell shares her deepest insights on this issue and examines both the psychological and sociological basis of fair pricing.