Innovate or Perish. Managing the Enduring Technology Company in the Global Market. Edward Kahn

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Название: Innovate or Perish. Managing the Enduring Technology Company in the Global Market

Автор: Edward Kahn

Издательство: John Wiley & Sons Limited

Жанр: Зарубежная образовательная литература

Серия:

isbn: 9780470105467

isbn: 0

Аннотация:

Essential reading for IP managers and corporate executives, Innovate or Perish is a new road map equipping readers with the principles and tools needed for their companies to compete in the emerging creativity economy. Edited by Edward Kahn, this seminal book includes contributions from seasoned intellectual property (IP) professionals—including Ed Walsh, Karl Jorda, Wayne Jaeschke, Abha Divine, and Damon Matteo.