Free Gift Inside!!. Forget the Customer. Develop Marketease. Stephen Brown

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Название: Free Gift Inside!!. Forget the Customer. Develop Marketease

Автор: Stephen Brown

Издательство: John Wiley & Sons Limited

Жанр: Управление, подбор персонала

Серия:

isbn: 9781841126029

isbn: 0

Аннотация:

Free Gift Inside! offers an alternative solution to the difficulty of selling to an already sated and sophisticated consumer. * Based on the article «Torment Your Customers (They'll Love It» which Harvard Busines Review chose as one of 2002's Six Breakthrough Ideas * A new concept that turns marketing on its head and offers a more effective answer to customer relationship management and permission marketing