Название: Whale Hunting. How to Land Big Sales and Transform Your Company
Автор: Tom Searcy
Издательство: John Wiley & Sons Limited
Жанр: Маркетинг, PR, реклама
isbn: 9780470228678
isbn: 0
Using the ancient Inuit whale hunt as a metaphor for big sales, Whale Hunting gives you a clear nine-phase model for successfully finding, landing, and harvesting whale-sized sales accounts—the kind of sales that transform your business. Here, you’ll learn how to turn the dangerous endeavor of selling to large companies and big contracts into a strategy for continued success and growth. Stop wasting time with little accounts and start landing monster accounts.