Where Value Hides. A New Way to Uncover Profitable Growth For Your Business. Stuart Jackson E.

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Название: Where Value Hides. A New Way to Uncover Profitable Growth For Your Business

Автор: Stuart Jackson E.

Издательство: John Wiley & Sons Limited

Жанр: Управление, подбор персонала

Серия:

isbn: 9780470088821

isbn: 0

Аннотация:

Where Value Hides introduces the Strategic Market Positioning theory, which accurately reveals a company’s true health based on factors like market share. SMP helps your business define its markets, measure the real value of those markets, and correct bad assumptions. This book uses real-life examples to explain how to use SMP to directly and positively impact corporate health and profits.