Название: Where Value Hides. A New Way to Uncover Profitable Growth For Your Business
Автор: Stuart Jackson E.
Издательство: John Wiley & Sons Limited
Жанр: Управление, подбор персонала
isbn: 9780470088821
isbn: 0
Where Value Hides introduces the Strategic Market Positioning theory, which accurately reveals a company’s true health based on factors like market share. SMP helps your business define its markets, measure the real value of those markets, and correct bad assumptions. This book uses real-life examples to explain how to use SMP to directly and positively impact corporate health and profits.