Strategy for the Corporate Level. Where to Invest, What to Cut Back and How to Grow Organisations with Multiple Divisions. Marcus Alexander

Скачать книгу в различных форматах или читать онлайн на сайте.

Название: Strategy for the Corporate Level. Where to Invest, What to Cut Back and How to Grow Organisations with Multiple Divisions

Автор: Marcus Alexander

Издательство: John Wiley & Sons Limited

Жанр: Управление, подбор персонала

Серия:

isbn: 9781118818367

isbn: 0

Аннотация:

A revised edition of the bestselling classic This book covers strategy for organisations that operate more than one business, a situation commonly referred to as group-level or corporate-level strategy. Corporate-level strategy addresses four types of decisions that only corporate-level managers can make: which businesses or markets to enter, how much to invest in each business, how to select and guide the managers of these businesses, and which activities to centralise at the corporate level. This book gives managers and executive students all the tools they need to make and review effective corporate strategy across a range of organisations.