Telling the Story. The Heart and Soul of Successful Leadership. Geoff Mead

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Название: Telling the Story. The Heart and Soul of Successful Leadership

Автор: Geoff Mead

Издательство: John Wiley & Sons Limited

Жанр: Малый бизнес

Серия:

isbn: 9781118617014

isbn: 0

Аннотация:

How to master the art of narrative leadership Telling the Story shows how leaders affect our understanding of what is possible and desirable through the stories they tell. It opens a door into the world of narrative leadership: what stories are and how they work; when to tell a story and how to tell one well; and how the language and metaphors we use influence our actions and change how we think about the world. • Explains how narrative leadership shapes and defines what’s possible on an organizational level • Written by a renowned consultant on the art of narrative leadership • Challenges leaders to consider how narrative can influence and help create the kind of society they envision