Название: Life After the 30-Second Spot. Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising
Автор: Joseph Jaffe
Издательство: John Wiley & Sons Limited
Жанр: Маркетинг, PR, реклама
Серия:
Название: Join the Conversation. How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership
Название: Flip the Funnel. How to Use Existing Customers to Gain New Ones
Название: Z.E.R.O. Zero Paid Media as the New Marketing Model
