The 12 Week Year for Writers. Michael Lennington
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Название: The 12 Week Year for Writers

Автор: Michael Lennington

Издательство: John Wiley & Sons Limited

Жанр: Маркетинг, PR, реклама

Серия:

isbn: 9781119812364

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СКАЧАТЬ really doing is committing to planning, plotting, taking notes, creating characters, doing research, thinking hard about what you're trying to say and to whom, and writing a lot of sentences that appear one after the other in a particular order. Any plan that takes your focus away from those small steps that make up the journey is a bad plan.

      The Solution: Shorten the Year

      The promise of periodization lies at the heart of the 12 Week Year approach. The same technique that delivered for Olympians can deliver powerful results for people in their professional and personal lives, with a few modifications. Unlike athletes who can dedicate their time to training, most professionals don't have the ability to take off months to train. Most people with “real jobs” must find ways to improve while still getting their work done every day. Periodization, as it has been modified for work, helps you define what's important for you to do right now, today, so that you can crank out those newsletters, finish that play, or write the next great American novel.

      The 12 Week Year system provides a structure that will help you avoid the pitfalls of annual thinking and other common challenges writers face along their journey. Most of the time the problem is not a lack of ideas, but a lack of execution – of getting the writing done. It's not even that people don't know they face an execution problem, it's that they don't know how to confront and overcome the problem on a daily basis. That's where the power of writing with the 12 Week Year comes into play.

      The urgency of a 12 Week Year is healthier and more productive than the urgency experienced at the end of a 12-month year. As urgency blooms in the fourth quarter of an annual execution cycle, there is often a mountain of results to deliver in less than 3 months. That kind of stress leads to bad decisions, unwise shortcuts, as well as damaged health and relationships. On the other hand, the productive tension that the 12 Week Year creates arises from the results needed in the present moment, without the unproductive dread of delivering past results that didn't happen earlier.

      Most of the problems that writers face in getting their writing done stem from how they plan their writing and how they go about the practice of writing on a daily basis. In the simplest terms, the 12 Week Year helps writers by improving the planning and execution of their writing projects.

      Putting the 12 Week System to Work

       Step 1: Crafting Your Writing Vision

      The first step of putting the 12 Week Year to work is to craft your writing vision. Why are you writing? How does writing positively affect other areas of your life? What do you need to write to get where you want to go? Starting here is critical because vision is the ultimate source of your energy. Writers who don't feel a deep-seated desire to write don't get very far. A compelling vision that highlights how your writing will help you pursue your life goals will help you keep going even on days when you don't feel like writing.

       Step 2: Creating Your 12 Week Plan

      The second step is to use your vision to identify your most important writing goals over the next twelve-week period. Given what you want to write to reach your ultimate goals, what do you need to be writing right now, in the next twelve weeks? Your 12 Week Plan should identify just a small number of your most important goals. For each, you will brainstorm the key tactics required to reach those goals. By keeping you focused on the immediate future, and on just the most important goals and tactics, the 12 Week Year will improve your focus, help you maintain motivation, and vastly improve your productivity.

       Step 3: Aligning Your Time with the Work in Your Plan

      You will start by creating a weekly schedule – the Model Week – to ensure that you can write as regularly as possible. You'll also use a simple time blocking strategy to ensure that your writing sessions are productive and as free as possible from distraction. This process will help you determine whether you have enough available time in your week to carry out your plan. If not, you may decide to lighten your plan or to find ways to carve out more time in your week. If you can't make your schedule work on paper, you won't make it work in reality. Finally, your 12 Week Plan will help you make the most out of whatever time you have for writing by making sure that you are as prepared as possible for every writing session.

       Step 4: Managing Your Writing Process with the Weekly Execution Routine

      Too often, people come up with a plan – even a great plan – and then fail to stick to it. The 12 Week Year includes a set of tools that you will use every week to align your daily actions with the goals and tactics in your 12 Week Plan. Together, these tools comprise the Weekly Execution Routine.

      The second tool is weekly scorekeeping. Measurement drives every execution system. It is your anchor to reality. Effective measurement provides the feedback СКАЧАТЬ