Machine Learning for Healthcare Applications. Группа авторов
Чтение книги онлайн.

Читать онлайн книгу Machine Learning for Healthcare Applications - Группа авторов страница 28

Название: Machine Learning for Healthcare Applications

Автор: Группа авторов

Издательство: John Wiley & Sons Limited

Жанр: Программы

Серия:

isbn: 9781119792598

isbn:

СКАЧАТЬ used on Master file showing true positive and false positive rates by its axes depicting the performance of a classification model at all classification thresholds.

Bar chart depicts accuracy for all users (compiled). Graph depicts individual result of each algorithm. Bar chart depicts result of 25-users with different algorithms.

      3.5.2 Comparative Results Analysis

      In this study, we applied our knowledge of EEG data and Machine Learning to cohabit in a system for correctly analyze and predict the consumer’s choice when surveying different brands of same type of products. We had 25 males perform this initial study and it resulted in a viable feasibility for developing solutions using EEG data to enhance productivity, cut down on losses and shifting the paradigm of marketing to new heights. We have noticed that on a user-level Kernel SVM has performed better than others in majority of the cases for identifying like/dislike. It has also recorded the highest accuracy in Master file run of 56.2% among others. We have observed that Kernel SVM: Sigmoid is significant to our study and we shall try different kernels in this form to test better results.

Bar chart depicts result of 25-users compared with different algorithms.

Schematic illustration of approximate brain EEG map for dislike state. Schematic illustration of approximate brain EEG map for like state.

      1. Yadava, M., Kumar, P., Saini, R., Roy, P.P., Dogra, D.P., Analysis of EEG signals and its application to neuromarketing. Multimedia Tools Appl., 76, 18, 19087–19111, 2017.

      2. Tripathi, S., Acharya, S., Sharma, R.D., Mittal, S., Bhattacharya, S., Using Deep and Convolutional Neural Networks for Accurate Emotion Classification on DEAP Dataset. Twenty-ninth IAAI conference, pp. 4746–4752, 2017.

      3. Djamal, E.C. and Lodaya, P., EEG based emotion monitoring using wavelet and learning vector quantization. 2017 4th international conference on Electrical Engineering, Computer Science and Informatics (EECSI), pp. 1–6, IEEE, 2017.

      4. Al-Nafjan, A., Hosny, M., Al-Wabil, A., Al-Ohali, Y., Classification of human emotions from electroencephalogram (EEG) signal using deep neural networ. Int. J. Adv. Comput. Sci. Appl, 8, 9, 419–425, 2017.

      6. Cheng, C., Wei, X., Jian, Z., Emotion recognition algorithm based on convolution neural network. 2017 12th International Conference on Intelligent Systems and Knowledge Engineering (ISKE), IEEE, pp. 1–5, 2017.

      7. Ambler, T., Braeutigam, S., Stins, J., Rose, S., Swithenby, S., Salience and choice: Neural correlates of shopping decisions. Psychol. Marketing, 21, 4, 247–261, 2004.

      8. Khushaba, R.N., Greenacre, L., Kodagoda, S., Louviere, J., Burke, S., Dissanayake, G., Choice modeling and the brain: A study on the Electroencephalogram (EEG) of preferences. Expert Syst. Appl., 39, 16, 12378–12388, 2012.

      9. Vecchiato, G., Kong, W., Giulio Maglione, A., Wei, D., Understanding the impact of TV commercials. IEEE Pulse, 3, 3, 3–65, 2012.

      10. Baldo, D., Parikh, H., Piu, Y., Müller, K.M., Brain waves predict success of new fashion products: A practical application for the footwear retailing industry. J Creating Value, 1, 1, 61–71, 2015.

      11. Guo, G. and Elgendi, M., A new recommender system for 3D e-commerce: An EEG based approach. J. Adv. Manage. Sci., 1, 1, 61–65, 2013.

      12. Murugappan, M., Murugappan, S., Gerard, C., Wireless EEG signals based neuromarketing system using Fast Fourier Transform (FFT). 2014 IEEE 10th International Colloquium on Signal Processing and its Applications, IEEE, pp. 25–30, 2014.

      13. Boksem, M.A. and Smidts, A., Brain responses to movie trailers predict individual preferences for movies and their population-wide commercial success. J. Marketing Res., 52, 4, 482–492, 2015.

      14. Soleymani, M., Chanel, G., Kierkels, J.J., Pun, T., Affective ranking of movie scenes using physiological signals and content analysis. Proceedings of the 2nd ACM workshop on Multimedia semantics, pp. 32–39, 2008.

СКАЧАТЬ