Cord Cutting For Dummies. Paul McFedries

Чтение книги онлайн.

СКАЧАТЬ customer service and technical support (travesties that I talk about in the next two sections).

      Customer service is pretty much non-existent

      Earlier I mention that cable companies always show up in lists of the worst or most hated companies. As this section shows, there are lots of reason why that's so. However, one of main complaints you see in surveys of customer (dis)satisfaction is terrible customer service.

      You know what I'm talking about, right? Does anyone ever look forward to calling the cable company? Having such a call on your to-do list is likely to elicit feelings of dread and anxiety because the poor souls who work in a cable company's customer service department aren't allowed to be human beings. Instead, they're browbeaten into giving rote answers that never deviate from a management-approved script.

      And if you get even a little frustrated or upset at the runaround you're getting, there's an excellent chance the rep will put you on hold forever and then simply disconnect the call!

      

You can see for yourself how bad cable company customer service is by taking a look at the American Customer Satisfaction Index for Subscription Television Services at www.theacsi.org/index.php?option=com:content&view=article&id=147&catid=&Itemid=212&i=Subscription+Television+Service.

      Technical support is a pain in the you-know-what

      Calling the cable company's technical support department is no better an experience than the customer service nightmare I moaned about in the preceding section. First, you have to wait on hold for a very long time. Second, the “technician” (note the sarcastic quotes there) will ask about your problem, and then spend a very long time going through an infuriatingly banal and wrong-headed flowchart-slash-script in an attempt to find a “solution” (more sarcastic quotes).

That approach never works, so now the rep will book you an appointment with an actual technician. Alas, the next available appointment is in two weeks (if you're lucky) and, yes, you'll have to take half a day off work. Oh, and it will set you back $50, $75, or even $100 just for the technician to show up.

      Those darned contracts!

      As I mention, you can often negotiate a lower cable bill by putting together a bundle of services, packages of content, or both. But there's usually a catch, actually two catches: You have to sign a contract (usually for two years) and the discount applies only for the first year! So you're stuck paying a higher price for the rest of the contract, unless you agree to pay an exorbitant termination fee to opt out. Grrr.

      

After signing the contract, you'll receive a confirmation, usually by email. Double-check — no triple-check — the order to make sure you're getting what you asked for and what was promised to you. Cable company sales reps work on commission and will often simply modify orders — while betting that you won't notice — if doing so benefits them.

Some Reasons Why Cutting the Cord Might Not Be for You

      This book is about cutting the cord, but I might as well admit early on that there's no perfect solution to going cable-free. My thesis here is that, for most people, saying goodbye to the cable company is a net win. However, a few aspects of cutting the cord fall on the “cons” side of any “pros versus cons” analysis, and one or more of those could be a deal-breaker for you. Let's see.

      Your savings might be less than you hoped

      Everyone goes into the cord-cutting adventure with big dreams of saving a ton of money every month. And those savings are possible, especially if you embrace free and almost-free services. However, most of the good content sits on the other side of a paid subscription.

You can still save lots of cash if you're prudent with your subscriptions. Unfortunately, many families find that they keep adding new services (particularly for popular content such as Disney, HBO, news, and live sports) and their monthly TV-watching costs rise accordingly.

      

You can use lots of tricks and techniques to save money after you cut the cord. I talk about a bunch of these in Chapter 10.

      You might still have to deal with channel bundles

      Most of us hate channel bundles because to subscribe to the one channel you want, you also have to get a fistful of channels that you wouldn't force your worst enemy to watch. So now it feels like you're paying the bundle fee for just a single channel. Cue the steam coming out of your ears.

      Bundles aren't an issue with subscriptions such as Netflix, where one price gets you access to everything on the service. Unfortunately, far too many streaming services embrace the bundle model and surround premium content (such as HBO) with dreck.

      You might still see commercials

      For lots of would-be cord cutters, the real incentive is not cost savings but a commercial-free viewing experience. The good news is that most streaming services are on board with the commonsense notion that you shouldn't see commercials if you pay a subscription for the service. Sweet bliss!

      However, some free streaming services do show commercials, because they have to pay their bills somehow. And, after all, seeing the odd commercial is a small price to pay for a free service.

      

Alas, just because a streaming service doesn't currently show commercials, it doesn't follow that the service will always be ad-free. For example, Netflix, which is currently commercial-free, has run tests in which they show commercials between TV show episodes.

      TV watching will become more complex for you

      You can bad-mouth cable companies all you want (and I know you do), but they do have one genuinely good feature: simplicity. Sure, you pay a ton of money each month, but in exchange you get all your channels and apps and more in a single package with a single interface.

      Once you cut the cord, that simplicity will probably become a thing of the past. I say “probably” because it is possible to create simple cord-free experiences where, say, you watch only live TV or you subscribe to only a single streaming service. But you're more likely to end up with multiple subscriptions on multiple services. That means paying multiple bills, configuring multiple accounts, and learning multiple app interfaces. And you also run smack into a very modern problem: trying to remember which streaming service offers which content!

      I wish I could tell you that the cord-free experience is getting simpler, but the opposite is happening. Media companies are falling all over themselves to launch their own streaming services. Whereas a few years ago you might have been able to count the СКАЧАТЬ