The Nonprofit Marketing Guide. Kivi Leroux Miller
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Название: The Nonprofit Marketing Guide

Автор: Kivi Leroux Miller

Издательство: John Wiley & Sons Limited

Жанр: Экономика

Серия:

isbn: 9781119771043

isbn:

СКАЧАТЬ YOUR SOCIAL MEDIA ENGAGEMENT THE EMAIL ENGAGEMENT CRISIS CONCLUSION: CONVERSATION DOES PAY OFF NOTES chapter FOURTEEN: Empower Your Fans to Build More Support IDENTIFY YOUR WALLFLOWERS, BUDDIES, AND FANS WHAT MAKES SOMEONE A FAN? GIVE YOUR BIGGEST FANS THE PERSONAL TOUCH ENCOURAGE WORD-OF-MOUTH MARKETING AND REFERRALS BE CLEAR ABOUT THE BEST WAYS FOR PEOPLE TO HELP ENCOURAGE YOUR FANS TO FRIENDRAISE ENCOURAGE YOUR FANS TO FUNDRAISE APPROACH NEW FRIENDS OF FRIENDS CONCLUSION: BUILD YOUR SOCIAL CAPITAL NOTES

      11  PART FOUR: Doing It Yourself Without Doing Yourself In chapter FIFTEEN: Find the Talent: Keep Learning and Get Good Help BUILD YOUR OWN SKILLS EVERYONE ON STAFF IS A MARKETER (LIKE IT OR NOT) DELEGATE MARKETING TASKS TO OTHERS EMPOWER VOLUNTEERS SO THEY'LL COME BACK AGAIN HIRE CONSULTANTS AND FREELANCERS CONCLUSION: KNOW WHEN YOU NEED HELP – AND ASK FOR IT chapter SIXTEEN: Find the Treasure: Market Your Good Cause on a Tight Budget MARKETING TRIAGE: FOCUS IN AND FORGET THE REST GO CASUAL AND FRIENDLY HOW TO MAKE YOUR PRINT MARKETING MORE AFFORDABLE WHERE TO SPEND YOUR LIMITED DOLLARS AND WHERE TO SCRIMP FUNDING YOUR NONPROFIT MARKETING PROGRAM CONCLUSION: ZERO COMMUNICATIONS BUDGET = ZERO SUSTAINABILITY chapter SEVENTEEN: Find the Time: Get More Done in Fewer Hours STAY CALM NOT BUSY KEEP UP WITH BEST PRACTICES, BIG BRAINS, AND COOL KIDS GET FEAR OUT OF THE WAY ORGANIZE WHAT YOU'LL NEED AGAIN AND AGAIN CONCLUSION: GIVE YOURSELF A BREAK NOTE chapter EIGHTEEN: Conclusion: How Do You Know Whether You Are Doing a Good Job?

      12  GLOSSARY OF ONLINE MARKETING TERMS

      13  ACKNOWLEDGMENTS

      14  THE AUTHOR

      15  INDEX

      16  END USER LICENSE AGREEMENT

      List of Tables

      1 Chapter 3Table 3.1. Elements of a Comprehensive Marketing StrategyTable 3.2. Sample Editorial Calendar for a Print Newsletter for a Local Humane ...

      2 Chapter 6Table 6.1. The Stages of ChangeTable 6.2. Sample Persona Journey

      List of Illustrations

      1 Chapter 6Figure 6.1. Empathy Map

      Guide

      1  Cover Page

      2  Table of Contents

      3  Begin Reading

      Pages

      1  iii

      2  iv

      3  v

      4  xv

      5  xvi

      6  xvii

      7  xix

      8  xx

      9  xxi

      10  1

      11  3

      12  СКАЧАТЬ